Japanese Moisturizer
FailThe top 5 brands take 100% of clicks, so Japanese Moisturizer is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $635K/yr516K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 27 sellers
Flapen Score
Japanese Moisturizer against its category
The dotted line is the Beauty & Personal Care average. Past it, Japanese Moisturizer is stronger. Inside it, weaker.
Market
The Japanese Moisturizer market on Amazon at a glance
Shoppers on Amazon United States searched for Japanese Moisturizer 516K times last year and spent an estimated $635K. All 3 brands take every click. Demand peaks in Jan–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 516K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $635K a year.
- Searches, last 12 months
- 516K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $635Ka year
- Peak month
- May4.9× the quietest month
- Top search term
- beauty of joseon moisturizer135K searches a year
02 · Price
A sale here is worth $16.72.
Listings sell for $16.72 on average, from $10.11 to $27.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At $16.72 that is $67K to $84K a year per listing.
- Average price
- $16.72inside the $15 to $100 sweet spot
- Price range
- $10.11–$27.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $67K–$84K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #591 within Face Moisturizers. It carries 2,839 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #591in Face Moisturizers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,839per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Japanese Moisturizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 182%
- Brand 215%
- Brand 32%
Demand
Japanese Moisturizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Jun · busiest ÷ quietest = 4.9×
Search terms
Top Japanese Moisturizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beauty of joseon moisturizer135K/yr
- dynasty cream beauty of joseon77K/yr
- beauty of joseon dynasty cream79K/yr
- dynasty cream42K/yr
- hatomugi23K/yr
- naturie hatomugi skin conditioner24K/yr
- naturie17K/yr
- japanese moisturizer17K/yr
- japanese face moisturizer12K/yr
- hatomugi skin conditioner20K/yr
Reviews and returns
What reviews say buyers love and hate about Japanese Moisturizer
We read the reviews and the return reasons for every product selling here.
“Caused allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Japanese Moisturizer questions
Answered from the same tracked data.









