japanese lip balm
Skip itSoft demand (-22.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Price range
Good$4.70–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,989avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$131K$131K/yr · 103K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, japanese lip balm is a $131K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
japanese lip balm market data
- Units sold / yr
- 10K–13K
- avg 2,000–2,500/product
- Revenue / yr
- $126K–$157K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 120 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
17
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
5%
- eos49%
- TULA29%
- Essence Cosmetics8%
- La Roche-Posay3%
- ANUA3%
- Dr.Reju-All3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.4×
Top japanese lip balm search terms
- lip peptide treatment23K/yr
- eos cashmere lip butter22K/yr
- tula lip9K/yr
- korean lip treatment7K/yr
- cashmere lip butter8K/yr
- tula lip balm7K/yr
- tula lip mask4K/yr
- eos vanilla cashmere lip balm5K/yr
- eos vanilla cashmere lip butter7K/yr
- eos vanilla cashmere lip3K/yr
Top japanese lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz
eos$6.824.6★4,471 rev
TULA Skin Care 24-7 Moisture Day & Night Peptide Lip Mask - Peptides Hyaluronic Acid & Vitamin E deeply Nourish & Hydrate lips 0.28 oz.
TULA$14.954.5★260 rev
TULA Skin Care Rose Glow + Get It Lip Balm - Hydrating Peptide Lip Treatment with Hyaluronic Acid & Vitamin E 0.28 oz. Rosy Tint
TULA$13.064.2★457 rev
TULA Skin Care Krista Horton Moisture Lip Mask - Peptides Hyaluronic Acid Vitamin E & Mint Oil deeply Nourish & Hydrate lips 0.28 oz.
TULA$11.934.6★117 rev
essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (01 | Peptacular!)
Essence Cosmetics$4.704.5★3,211 rev
Newest
by launch date
Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz
Dr.Reju-All$12.68594 rev
Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz
ANUA$11.56311 rev
TULA Skin Care Krista Horton Moisture Lip Mask - Peptides Hyaluronic Acid Vitamin E & Mint Oil deeply Nourish & Hydrate lips 0.28 oz.
TULA$11.93117 rev
essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (03 |Toffeetastic!)
Essence Cosmetics$4.793,211 rev
eos Lip Butter Vanilla Cashmere Peptide Lip Treatment 0.35 oz
eos$6.824,471 rev
Trending
90-day click momentumAnua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz
ANUA$11.564.5★
Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz
Dr.Reju-All$12.684.5★
Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz
Nécessaire$27.114.6★
Paulas Choice Pro-Collagen Peptide Gloss Lip Balm Hydrates & Smooths Lips Sheer & Glossy Finish for Fuller Lips Sheer Tint Non-Sticky Cruelty-Free 0.5 oz
Paula's Choice$20.934.6★
essence | The Super Peptide Glossy Lip Treatment | Hydrating Nourishing and Non-Sticky | Vegan Gluten Free and Cruelty Free (03 |Toffeetastic!)
Essence Cosmetics$4.794.5★
What buyers say about japanese lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“SUPER SOFT”
“Great smell”
“Quality balm”
“Great value”
“The consistency is great”
“Awesome applicator”
“Not sticky or greasy”
“Color is perfect”
“Long lasting shine”
What buyers complain about
“Not moisturizing”
“Too costly”
“not fragrance free”
“it does feel a little sticky”
“Very thick”
“Not long lasting”
“Smaller than expected”
“Doesnt work”
“got a rash”
“I dont like the texture”
Top return reasons
Common questions
- Is japanese lip balm profitable to sell on Amazon United States?
- The niche generates $131K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the japanese lip balm niche?
- 8 brands and 17 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in japanese lip balm?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.5%.
- When does demand for japanese lip balm peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the japanese lip balm niche?
- Listings span $4.70–$27.11; the average listing price is $12.56 (sweet spot $15–$100). The average incumbent carries 1,989 reviews — the moat a new listing must climb.