Japanese Lip Balm

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-22.7%

Conversion, latest week

10.1%

Market size, estimated

$131Ka year

Peak month

December6.4× the quietest month

Top search term

lip peptide treatment23K searches a year

Listings sell for $12.56 on average, from $4.70 to $27.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $12.56 that is $25K to $31K a year per listing.

Average price

$12.56under the $15 to $100 sweet spot

Price range

$4.70–$27.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

2,000–2,500

Revenue per listing a year

$25K–$31K

Returns

0.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #242 within Lip Care. It carries 1,989 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#242in Lip Care

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,989per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months