Japanese Hair Wax

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

10.4%

Market size, estimated

$415Ka year

Top search term

hair wax for men77K searches a year

Listings sell for $12.21 on average, from $5.72 to $23.99. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $12.21 that is $24K to $31K a year per listing.

Average price

$12.21under the $15 to $100 sweet spot

Price range

$5.72–$23.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$24K–$31K

Returns

0.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Clays. It carries 9,808 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#37in Clays

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

9,808per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

90 months