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Japanese Face Wash

Fail

The top 5 products take 100% of clicks, so Japanese Face Wash is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$214K/yr224K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 48 sellers

Flapen Score

Japanese Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Japanese Face Wash is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Japanese Face Wash 224K times last year and spent an estimated $214K. One brand takes every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $214K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
+10.5%
Conversion, latest week
8.6%
Market size, estimated
$214Ka year
Peak month
November1.9× the quietest month
Top search term
senka perfect whip46K searches a year

02 · Price

A sale here is worth $11.13.

Listings sell for $11.13 on average, from $8.39 to $15.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At $11.13 that is $22K to $28K a year per listing.

Average price
$11.13under the $15 to $100 sweet spot
Price range
$8.39–$15.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
$22K–$28K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #492 within Cleansers. It carries 1,213 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#492in Cleansers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,213per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Japanese Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Japanese Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Japanese Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • senka perfect whip46K/yr
  • perfect whip31K/yr
  • japanese face wash47K/yr
  • senka19K/yr
  • perfect whip face wash21K/yr
  • japanese cleanser11K/yr
  • face wash japanese7K/yr
  • senka perfect whip face wash19K/yr
  • japanese facial cleanser6K/yr
  • japanese face cleanser5K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Face Wash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cleansing”
27%of negative reviews mention “Moist/Dry”
0.5%of orders come back
“does not take the moisture out of your skin”
A buyer, on “Moist/Dry”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Japanese Face Wash questions

Answered from the same tracked data.