Is japanese face mask profitable to sell on Amazon United States?

The niche generates $119K/yr across 102 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the japanese face mask niche?

68 brands and 776 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in japanese face mask?

Top complaints mined from reviews: Allergies, Value For Money, Moist/Dry. The return rate is 0.9%.

When does demand for japanese face mask peak?

Demand peaks in May–Jun–Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the japanese face mask niche?

Listings span $3.85–$68.46; the average listing price is $17.45 (sweet spot $15–$100). The average incumbent carries 5,347 reviews — the moat a new listing must climb.

japanese face mask

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$17.45

avg listing price — sweet spot $15–$100

Price range

Great$3.85–$68.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$119K

$119K/yr · 223K searches

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,346.83

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, japanese face mask is a $119K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

japanese face mask market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $140K–$175K; units × avg price
Conversion rate: 3.1%
Avg BSR: #290
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.1%
Avg brand age: 44 months
Avg seller age: 125 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

68 rising

Sellers

776

Top-5 brand share

37%

Top 20: 72%

Top-5 click share

22%

Top 20: 52%

Open market

59%

medicube12%
BIODANCE8%
Hoshisu6%
VT COSMETICS5%
SHVYOG5%
Freeman4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.7×

Open Trend

Top japanese face mask search terms

japanese face mask55K/yr -1.9%2.6% conv.
face mask cream21K/yr +3.3%2.7% conv.
calming face mask19K/yr +1.6%3.3% conv.
daily face mask14K/yr +5.6%2.3% conv.
face mask for dark spots11K/yr +21.2%2.7% conv.
wash off face mask13K/yr -0.0%1.3% conv.
face tightening mask11K/yr -14.2%2.5% conv.
cream face mask10K/yr -11.4%1.9% conv.
cute face masks skincare8K/yr -4.4%0.5% conv.
face mask brightening6K/yr +8.6%3.7% conv.

All search terms

Top japanese face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hoshisu Hydration and Moisture Rice Mask (10 pieces) - Imported from Japan

Hoshisu$15.114.6★400 rev

SHVYOG Turmeric Vitamin C Clay Mask with Kaolin Clay for Dull & Blemish-Prone Skin Deep Cleansing Facial Mask Face Masks Skincare for Controlling Oil and Refining Pores 5.29 Oz 150g

SHVYOG$10.794.4★11,745 rev

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.124.5★42,854 rev

Keana Nadeshiko Rice Mask 10 Pieces Japan for Nourishing

毛穴撫子$13.114.5★7,662 rev

VT COSMETICS CICA Daily Soothing Mask 30 Sheet Face Masks for Sensitive Skin Centella Asiatica & Triple Hyaluronic Acid Hydrating Korean Sheet Mask for Redness Dryness & Skin Barrier Care

VT COSMETICS$16.094.5★16,320 rev

Newest

by launch date

Keana Japanese Rice Face Mask Pore Care Hydrating Wash-Off Mask with Rice Extract | Skin Smoothing & Moisturizing Facial Mask | Authentic Japanese Skincare 170g

Keana$26.3810 rev

4mo ago

medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz

medicube$17.001,714 rev

8mo ago

COSRX PDRN EXOSOME Glaze Wrapping Mask with SALMON DNA PDRN +123% Skin Hydration Instant Glow Easy Peel-Off Overnight Mask Elasticity & Firmness Care Korean Skin Care 1.69 fl. Oz

COSRX$13.601,413 rev

8mo ago

medicube Wrapping Mask PDRN Caffeine Overnight Peel Off Facial Mask | Firming Depuffing & Hydration | Caffeine Collagen For Refined Glass Skin & Face Contour Support | Korean Skin Care 2.53 fl.oz

medicube$16.302,315 rev

1y ago

BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.481,131 rev

1y ago

What buyers say about japanese face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Dries fast”

Suitability Combination Skin13%

“GREAT FOR SENSITIVE SKIN”

Soft Feel12%

“Leaves your face so soft”

Quality-Overall9%

“Great quality the prices is affordable —I recommend this product”

Brightness/Shine/Glow6%

“Soft shine”

Suitability Dry Skin6%

“Good for dry skin”

Value For Money5%

“Great deal”

Ease Of Use4%

“Goes on easy”

Advertised Vs Actual Product2%

“As promised”

Smell2%

“Fragrance free”

What buyers complain about

Allergies10%

“Allergic reaction”

Value For Money6%

“Price high”

Moist/Dry5%

“does not moisturize”

Functionality-Overall5%

“doesn't work as stated”

Skin Health4%

“Burned my skin”

Durability4%

“breaks apart”

Ease Of Use4%

“Difficult to put on”

Size-Overall4%

“Awkward fit”

Smell3%

“Odd smell”

Adhesion/Stickiness3%

“Doesn't stick well at all”

Top return reasons

Functionality-Overall17%

Advertised Vs Actual Product12%

Value For Money11%

Size-Overall7%

Moist/Dry6%