Japanese Body Wash
FailThe top 5 brands take 96% of clicks, so Japanese Body Wash is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $83K/yr84K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 32 sellers
Flapen Score
Japanese Body Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Japanese Body Wash is stronger. Inside it, weaker.
Market
The Japanese Body Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Japanese Body Wash 84K times last year and spent an estimated $83K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $83Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- japanese body wash50K searches a year
02 · Price
A sale here is worth $15.11.
Listings sell for $15.11 on average, from $10.97 to $23.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $15.11 that is $4K to $8K a year per listing.
- Average price
- $15.11inside the $15 to $100 sweet spot
- Price range
- $10.97–$23.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #939 within Cleansers. It carries 458 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #939in Cleansers
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 458per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Japanese Body Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bouncia Premium Moisturizing Body Wash Deep Moisture for Women - 15.5 fl oz
- Price
- $12.76
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 3y ago

BOUNCIA COW BRAND Premium Body Washes (Airy Boquet Rose (480 ml))
- Price
- $11.95
- Rating
- 4.8/5
- Reviews
- 95
- Age
- 3y ago

BOUNCIA Cow Brand Body Washes 480ml/16.23 (White Soap/Airy Boquet/Premium Moist) (Premium Moist (480ml))
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 3y ago

Cow Bouncia Body Wash White Soap Scent Refill 360 ml (Pack of 2)
- Price
- $18.65
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 2y ago

KRACIE Naive Body Pump Soap Peach 17.9 Ounce
- Price
- $14.60
- Rating
- 4.4/5
- Reviews
- 576
- Age
- 10y ago
Trending
estimated 90-day click momentum
Dove 24hr Lotion Body Wash Uplift Sakura Blossom & Yuzu 30.6 oz | Hydrating body wash with MicroMoisture and a floral citrus scent
- Price
- $10.97
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 6mo ago

Cow Bouncia Body Wash White Soap Scent Refill 360 ml (Pack of 2)
- Price
- $18.65
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 2y ago

BOUNCIA Cow Brand Body Washes 480ml/16.23 (White Soap/Airy Boquet/Premium Moist) (Premium Moist (480ml))
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 3y ago

BOUNCIA COW BRAND Premium Body Washes (Airy Boquet Rose (480 ml))
- Price
- $11.95
- Rating
- 4.8/5
- Reviews
- 95
- Age
- 3y ago

Bouncia Premium Moisturizing Body Wash Deep Moisture for Women - 15.5 fl oz
- Price
- $12.76
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 3y ago
Newest
by launch date
Dove 24hr Lotion Body Wash Uplift Sakura Blossom & Yuzu 30.6 oz | Hydrating body wash with MicroMoisture and a floral citrus scent
- Price
- $10.97
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 6mo ago

TokyoSuperSale Bouncia Body Wash Soap Airy Bouquet Rose Scent Moisturizing Formula with Shea Butter Refill Pack of 2 360ml
- Price
- $23.87
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Kustie Cherry Blossom Body Wash Low pH Amino Acid Shower Gel with
- Price
- $16.58
- Rating
- 4.5/5
- Reviews
- 407
- Age
- 2y ago

Cow Bouncia Body Wash White Soap Scent Refill 360 ml (Pack of 2)
- Price
- $18.65
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 2y ago

Bouncia Premium Moisturizing Body Wash Deep Moisture for Women - 15.5 fl oz
- Price
- $12.76
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
32
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
2%
- バウンシア67%
- SOFIA BY ODE11%
- Kwailnara8%
- ナイーブ7%
- Dove2%
- TokyoSuperSale2%
- Open — no brand owns it (1 brand, 2%)
Demand
Japanese Body Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Japanese Body Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- japanese body wash50K/yr
- bouncia body wash13K/yr
- bouncia6K/yr
- body wash japanese7K/yr
- japanese body soap5K/yr
- shiseido body wash2K/yr
Reviews and returns
What reviews say buyers love and hate about Japanese Body Wash
We read the reviews and the return reasons for every product selling here.
“The smell doesn't last long for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Japanese Body Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









