Japanese Bath Salt
FailThe top 5 brands take 95% of clicks, so Japanese Bath Salt is a Fail.
- Flapen Score
- 47 / 100Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 4847
- Market size
- $127K/yr75K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 61%top-5 click share · 8 brands · 34 sellers
Flapen Score
Japanese Bath Salt against its category
The dotted line is the Beauty & Personal Care average. Past it, Japanese Bath Salt is stronger. Inside it, weaker.
Market
The Japanese Bath Salt market on Amazon at a glance
Shoppers on Amazon United States searched for Japanese Bath Salt 75K times last year and spent an estimated $127K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $127Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- japanese bath salt29K searches a year
02 · Price
A sale here is worth $24.94.
Listings sell for $24.94 on average, from $15.88 to $44.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $24.94 that is $2K to $6K a year per listing.
- Average price
- $24.94inside the $15 to $100 sweet spot
- Price range
- $15.88–$44.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #538 within Bath & Bathing Accessories. It carries 101 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 89%
- Out of stock, average day
- 19.0%
- Average rank
- #538in Bath & Bathing Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 101per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Japanese Bath Salt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Japanese Bath Salt Samurai TABINO YADO Japanese Bath Salt Onsen Milky & Clear Assortment Value Pack 25g x 26 Packets
- Price
- $32.91
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 3y ago

Onsen Hot Spring Bath Salt 45 Packets Assortments YAKUSEN ROTENYU & ONSENKYO 1.05oz x 15 Packets Each Box Onesen Bath Powder
- Price
- $44.38
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

Yunohana Japanese Hot Spring Bath Salts 100% Natural Mineral Bath Powder from Okuhida Onsen No Chemicals 250g
- Price
- $17.19
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

SOFIA BY ODE Earth Meguri Hot Springs Japanese Onsen Bath Powder Bath Salts Nigori Assortment 15 Assorted Scents Onsen at Home
- Price
- $17.79
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 2y ago

Japanese Onsen Bath Salt YAKUSEN Japanese Hot Spring Bath Powder 1.05oz x 15 Packets 4 Scents Onsen at Home
- Price
- $16.99
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mineral Bath Salts - Refreshing Cherry Blossom Japanese Onsen Experience 600g (Approx. 30 Baths)
- Price
- $15.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Yunohana Natural Japanese Hot Spring Bath Powder Okuhida Onsen Mineral Salts Boxed Gift Set with 25 Individually Packed Uses 25 uses (15 g per use)
- Price
- $29.87
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Japanese Medicinal Hot Spring Bath Additive Milky White Onsen Bath Soak with Refreshing Scent & Moisturizing Herbal Extracts Made in Japan Spa Gift Tabidati (Forest)
- Price
- $30.17
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 8mo ago

Bath Salt Onsen Assortment Value Pack (Yellow 12ct)
- Price
- $26.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Onsen Hot Spring Bath Powder YAKUSEN Milky Blue 21.16oz(600g)
- Price
- $24.90
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch date
Mineral Bath Salts - Refreshing Cherry Blossom Japanese Onsen Experience 600g (Approx. 30 Baths)
- Price
- $15.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Bath Salt Onsen Assortment Value Pack (Yellow 12ct)
- Price
- $26.22
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

Bath Roman Yakusen Relaxing Salts from Japan Herbal Medicinal Scent 600g
- Price
- $17.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Iiyu Tabidachi 3 Boxes (12 Types 36 Packs) Japanese Onsen Bath Salt Set. * Quasi-Drug.
- Price
- $39.97
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 7mo ago

Japanese Medicinal Hot Spring Bath Additive Milky White Onsen Bath Soak with Refreshing Scent & Moisturizing Herbal Extracts Made in Japan Spa Gift Tabidati (Forest)
- Price
- $30.17
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
34
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
2%
- Generic34%
- Birsppy21%
- SOFIA BY ODE18%
- JAPAN NINJA15%
- バブ7%
- IPPINKA2%
- Open — no brand owns it (2 brands, 2%)
Demand
Japanese Bath Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Japanese Bath Salt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- japanese bath salt29K/yr
- japanese bath salts10K/yr
- japanese bath11K/yr
- onsen bath salt8K/yr
- japanese bath powder9K/yr
- onsen bath4K/yr
- japanese onsen bath salts4K/yr
Reviews and returns
What reviews say buyers love and hate about Japanese Bath Salt
We read the reviews and the return reasons for every product selling here.
“This smells like the old powdered laundry detergent without fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Japanese Bath Salt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









