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Japanese Bath Salt

Fail

The top 5 brands take 95% of clicks, so Japanese Bath Salt is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$127K/yr75K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
61%top-5 click share · 8 brands · 34 sellers

Flapen Score

Japanese Bath Salt against its category

The dotted line is the Beauty & Personal Care average. Past it, Japanese Bath Salt is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Bath Salt market on Amazon at a glance

Shoppers on Amazon United States searched for Japanese Bath Salt 75K times last year and spent an estimated $127K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
6.8%
Market size, estimated
$127Ka year
Peak month
December2.3× the quietest month
Top search term
japanese bath salt29K searches a year

02 · Price

A sale here is worth $24.94.

Listings sell for $24.94 on average, from $15.88 to $44.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $24.94 that is $2K to $6K a year per listing.

Average price
$24.94inside the $15 to $100 sweet spot
Price range
$15.88–$44.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #538 within Bath & Bathing Accessories. It carries 101 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
19.0%
Average rank
#538in Bath & Bathing Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
101per listing
Listings tracked
19

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Japanese Bath Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Brand 134%
  • Brand 221%
  • Brand 318%
  • Brand 415%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Japanese Bath Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Japanese Bath Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese bath salt29K/yr
  • japanese bath salts10K/yr
  • japanese bath11K/yr
  • onsen bath salt8K/yr
  • japanese bath powder9K/yr
  • onsen bath4K/yr
  • japanese onsen bath salts4K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Bath Salt

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.5%of orders come back
“This smells like the old powdered laundry detergent without fragrance”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Japanese Bath Salt questions

Answered from the same tracked data.