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Japan Sakura Foot Heel Stick

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $18K a year here, so Japan Sakura Foot Heel Stick is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$18K/yr8K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
83%top-5 click share · 7 brands · 11 sellers

Flapen Score

Japan Sakura Foot Heel Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Japan Sakura Foot Heel Stick is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japan Sakura Foot Heel Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Japan Sakura Foot Heel Stick 8K times last year and spent an estimated $18K. The top 5 brands take 95% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
14.0%
Market size, estimated
$18Ka year
Top search term
japan sakura foot heel stick5K searches a year

02 · Price

A sale here is worth $14.97.

Listings sell for $14.97 on average, from $7.86 to $26.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $14.97 that is $1K to $4K a year per listing.

Average price
$14.97under the $15 to $100 sweet spot
Price range
$7.86–$26.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 41.0% of listings are out of stock. The average listing ranks #313 within Foot & Hand Care. It carries 409 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
41.0%
Average rank
#313in Foot & Hand Care
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
409per listing
Listings tracked
9

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Japan Sakura Foot Heel Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • New Cover42%
  • Generic20%
  • ZENKLET15%
  • Wenrny11%
  • Craetos6%
  • Qfibkr3%
  • Open — no brand owns it (1 brand, 2%)

Reviews and returns

What reviews say buyers love and hate about Japan Sakura Foot Heel Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall12%−0.17

Does not work

Doesn't work at all

This doesnt work as well as other brands Ive tried

Value For Money7%−0.06

Waste of money

Expensive for such a small product

so I would not consider this a good buy for the money

Moist/Dry6%−0.01

of course after the shower my feet were dry again

Now it's dryer

I live in Arizona so its hard to keep moisturized

Size-Overall6%

it is significantly smaller

the container is quite small

to small didnt last very long if you use every day

Hard Feel6%−0.07

Didnt soften as I thought it would

aren't as soft as others I've used

not soft with this

Love

Soft Feel13%

feels good

It really smooths out my skin

It soften your heels

Moist/Dry11%−0.01

It's very hydrating

it really helps reduce dryness

good moisturizing

Efficiency11%+1.50

EFFECTIVE

It works well

Really works for me

Ease Of Application11%+0.39

the easy application is nice

Easy To Apply

It applies very smoothly

Smell10%+0.44

Very pleasant fragrance

Nice subtle fresh scent

Sweet subtle fragrance

Return

0.5% Return rate 7% Fixable by listing

Functionality-Overall30%▆▆▅▆█▅

Does not work

Doesn't work at all

This doesnt work as well as other brands Ive tried

Adhesion/Stickiness18%▅▅▅█▄▄

Sticking out

most of the stick type foot balms do not work

I typically use Dr. Scholl's however there's no way to use it without having sticky hands

Defective Material/Parts8%▃▅█▇▃▂
Moist/Dry7%█▃▆▄▂▄

of course after the shower my feet were dry again

Now it's dryer

I live in Arizona so its hard to keep moisturized

Dispensing Mechanism7%█▃▃▄▂▇

FAQ

Common Japan Sakura Foot Heel Stick questions

Answered from the same tracked data.