James Charles Palette

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

1.3%

Market size, estimated

$48Ka year

Peak month

November3.6× the quietest month

Top search term

juvias eyeshadow palette64K searches a year

Listings sell for $16.00 on average, from $7.70 to $32.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.00 that is $2K to $4K a year per listing.

Average price

$16.00inside the $15 to $100 sweet spot

Price range

$7.70–$32.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #513 within Eyes. It carries 7,116 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

93%

Out of stock, average day

7.4%

Average rank

#513in Eyes

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

7,116per listing

Listings tracked

30

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months