Is james charles palette profitable to sell on Amazon United States?

The niche generates $48K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (34/100).

How competitive is the james charles palette niche?

8 brands and 53 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in james charles palette?

Top complaints mined from reviews: Color, Quality-Overall, Smell. The return rate is 1.4%.

When does demand for james charles palette peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 3.6× the quietest.

What does it cost to enter the james charles palette niche?

Listings span $7.70–$32.93; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 7,116 reviews — the moat a new listing must climb.

james charles palette

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.00

avg listing price — sweet spot $15–$100

Price range

Good$7.70–$32.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,116.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 239K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, james charles palette is a $48K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

james charles palette market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $64K–$80K; units × avg price
Conversion rate: 1.3%
Avg BSR: #513
Page quality: 0%
Prime: 93%
Sponsored: 83%
Out of stock: 7.4%
Avg brand age: 57 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 90%

Open market

Juvia's Place68%
UCANBE22%
ColourPop3%
BestLand2%
CHARMCODE1%
NYX PROFESSIONAL MAKEUP1%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.6×

Open Trend

Top james charles palette search terms

juvias eyeshadow palette64K/yr -10.2%2.3% conv.
juvias place eyeshadow palette34K/yr +11.3%1.7% conv.
james charles palette58K/yr -11.2%0.7% conv.
james charles eyeshadow palette19K/yr -4.3%0.9% conv.
juvias place eyeshadow14K/yr +3.2%1.8% conv.
james charles17K/yr -18.2%0.1% conv.
juvias place palette5K/yr +33.3%1.3% conv.
james charles palette morphe x6K/yr +39.0%0.3% conv.
painted james charles10K/yr -42.4%0.1% conv.
fantasy eyeshadow palette4K/yr -15.5%6.6% conv.

All search terms

Top james charles palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UCANBE Highly Pigmented Eye Makeup Palette Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE$9.064.5★29,818 rev

Juvias Place Palette The Warrior - Warm Golds Browns & Bronzes Shades of 9 Warm and Neutral Palette Pigmented Makeup Palette Eye Color & Shine

Juvia's Place$16.764.8★1,822 rev

Juvias Place Coffee Shop Eyeshadow Palette - 16 Pan Palette Tan Auburn & Rich Dark Chocolate Mattes and Shimmers Highly Pigmented and Buttery Texture

Juvia's Place$20.584.7★286 rev

Juvias Place Palette Culture - Yellow Greens Pink Purple Orange Chromatic & Glitter Shades 30 Pigmented Makeup Palette for Eye Color & Shine Pressed

Juvia's Place$29.144.8★295 rev

Juvias Place Warrior 2 Eyeshadow Palette - Professional Eye Makeup Pigmented Eyeshadow Palette Makeup Palette for Eye Color & Shine Pressed Eyeshadow Cosmetics

Juvia's Place$20.024.8★1,822 rev

Newest

by launch date

Juvias Place Culture Multichrome Eyeshadow Shock High-Pigment Intense Color-Shifting Magic Ultra-Smooth Velvet-Touch Texture Dazzling Multidimensional Color for Bold and Full Drama

Juvia's Place$15.4534 rev

6mo ago

ColourPop Fade Into Hue Eyeshadow Palette - Multi-Color Eye Makeup Palette with Matte Metallic & Glitter Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.8 oz)

ColourPop$32.93839 rev

1y ago

Juvias Place Coffee Shop Eyeshadow Palette - 16 Pan Palette Tan Auburn & Rich Dark Chocolate Mattes and Shimmers Highly Pigmented and Buttery Texture

Juvia's Place$20.58286 rev

2y ago

NYX PROFESSIONAL MAKEUP Ultimate Shadow Palette Eyeshadow Palette - I Know Thats Bright

NYX PROFESSIONAL MAKEUP$15.8426,453 rev

3y ago

UCANBE Professional Neutral Smokey Eyeshadow Makeup Palette Matte Shimmer Metallic Black Grey Dark Goth Eye Shadows for Halloween Pigmented Warm Smoky Naked Nude Rosy Gold Brown Pallet Make Up Kit

UCANBE$9.8729,818 rev

3y ago

What buyers say about james charles palette

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“Bright colors”

Value For Money11%

“reasonably priced”

Quality-Overall11%

“High quality product for an affordable price”

Brush Quality6%

“Good brushes for the price”

Soft Feel6%

“So soft”

Ease Of Use3%

“Ease to use”

Durability3%

“Very durable”

Advertised Vs Actual Product2%

“Exactly what I wanted”

Ease Of Application2%

“Smooth application”

Suitability Combination Skin2%

“They glide over skin like butter making eyeshadow looks easy and less messy”

What buyers complain about

Color22%

“Received wrong color”

Quality-Overall10%

“Cheap product”

Smell8%

“Smells disgusting”

Size-Overall7%

“Small”

Durability5%

“started to fall out after a few uses”

Value For Money3%

“Wasted money”

Hard Feel3%

“Brushes are NOT soft”

Texture/Consistency-Overall2%

“Too fluffy for foundation or other products”

Ease Of Application2%

“when it came time to grab them all the bridge came out at the same time the application was amazing they just dont hold u well bristles was soft”

Allergies1%

“Allergic reaction”

Top return reasons

Color26%

Quality-Overall15%

Advertised Vs Actual Product10%

Size-Overall7%

Smell6%

Brush Quality5%

Defective Material/Parts4%

Product Condition4%

Functionality-Overall3%