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Jam Hair Gel

Fail

The top 5 brands take 100% of clicks, so Jam Hair Gel is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$232K/yr185K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
85%top-5 click share · 5 brands · 131 sellers

Flapen Score

Jam Hair Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Jam Hair Gel is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam Hair Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Jam Hair Gel 185K times last year and spent an estimated $232K. All 5 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
12.4%
Market size, estimated
$232Ka year
Peak month
August3.2× the quietest month
Top search term
jam hair gel50K searches a year

02 · Price

A sale here is worth $10.07.

Listings sell for $10.07 on average, from $3.88 to $20.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.07 that is $10K to $13K a year per listing.

Average price
$10.07under the $15 to $100 sweet spot
Price range
$3.88–$20.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #303 within Gels. It carries 9,828 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#303in Gels
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
9,828per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Jam Hair Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

131

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 244%
  • Brand 34%
  • Brand 43%
  • Brand 52%

Demand

Jam Hair Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.2×

Search terms

Top Jam Hair Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam hair gel50K/yr
  • hair jam51K/yr
  • lets jam14K/yr
  • lets jam hair gel15K/yr
  • jam hair14K/yr
  • jam gel10K/yr
  • jam for hair8K/yr
  • jam hair gel extra hold4K/yr
  • jam braiding gel2K/yr
  • hair jam extra hold for natural hair5K/yr

Reviews and returns

What reviews say buyers love and hate about Jam Hair Gel

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Residue”
0.5%of orders come back
“It left a powdery residue”
A buyer, on “Residue”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Jam Hair Gel questions

Answered from the same tracked data.