jade gua sha
Skip itSoft demand (-8.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.70–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Market size
Okay$213K$213K/yr · 226K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,912.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jade gua sha is a $213K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
jade gua sha market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $220K–$275K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #619
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.2%
- Avg brand age
- 32 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
177
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 98%
Open market
17%
- BAIMEI21%
- PLANTIFIQUE21%
- Rena Chris18%
- Ditind12%
- Kitsch5%
- tophld5%
- Open — no brand owns it (11 brands, 17%)
Top jade gua sha search terms
- jade gua sha47K/yr
- gua sha stone37K/yr
- gua sha jade19K/yr
- face stone17K/yr
- jade gua sha tools5K/yr
- guasha stone15K/yr
- gua sha stones11K/yr
- jade face sculpting tool13K/yr
- jade gua sha tools for face7K/yr
- face stone gua sha9K/yr
Top jade gua sha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAIMEI IcyMe Gua Sha & Jade Roller Set Cooling Face Roller & Guasha Tool for Face Depuffing Facial Sculpting & Jawline Definition Smooth Rolling Skincare Tools Gifts for Women & Men Green
BAIMEI$8.604.5★38,177 rev
PLANTIFIQUE Gua Sha Facial Tools | Gifts | Massage Tool | Jawline Sculptor | Face Sculpting Tool for Your Skin Care Routine | Jade Guasha
PLANTIFIQUE$11.814.5★18,332 rev
Rena Chris Gua Sha Facial Tools: Jade Stone Guasha Tool for Face Acupuncture Therapy Facial Massager for Jawline Sculpting and Puffiness Reducing (Green)
Rena Chris$4.534.6★35,202 rev
Ditind Gua Sha Jade Stone Gua Sha Massage Tool Guasha Tool for Face and Body Skin Massage. Gua Sha Set for Toxins Prevents Wrinkles for SPA Acupuncture Therapy Trigger Point Treatment.
Ditind$7.114.6★5,577 rev
Kitsch Stainless Steel Gua Sha Facial Tools - Guasha Tool for Face Face Sculpting Tool Neck Massager Double Chin Reducer Gua Sha Tools Lymphatic Drainage Massager Facial Skin Care - Silver
Kitsch$11.804.7★1,293 rev
Newest
by launch date
SEFVAKO Lymphatic Contour Face Brush Dual-Ended Dry Brush + Cool-Touch Jade Gua Sha Edge 0.075mm Ultra-Soft Bristles Gua Sha Facial Tools for Lymphatic Drainage Less Puffy Look Sculpt & Relax
SEFVAKO$20.76117 rev
Rena Chris Gua Sha Facial Tools Natural Jade Stone Guasha Tool for Face Massage - Face Sculpting Tool for Jawline Sculpting Puffiness Reduction and Skincare Routine with Travel Pouch
Rena Chris$4.30561 rev
DoSensePro Natural Jade Gua Sha Stone Tool for Face 100% Real Jade Hand-Carved Heart Shape Facial Massager for Sculpting De-Puffing Glow Gift-Boxed
DoSensePro$17.0933 rev
ByLif Gua Sha Facial Tools - Natural Jade Stone Guasha Tool for Face & Body Massage Stick for Jawline Sculpting Puffiness Reducing Skin Care Gift Anti-Aging Beauty Tool (Green Stone)
ByLif$5.1052 rev
CekPo 3 in 1 Jade Stone Gua Sha Massage Tool Large Guasha Muscle Scraper Tools Set with Handle Muscle Scraping Massage Tools Anti Cellulite Spa Acupuncture Tools for Back Neck Leg Lymphatic Drainage
CekPo$20.0323 rev
Trending
90-day click momentumByLif Gua Sha Facial Tools - Natural Jade Stone Guasha Tool for Face & Body Massage Stick for Jawline Sculpting Puffiness Reducing Skin Care Gift Anti-Aging Beauty Tool (Green Stone)
ByLif$5.104.6★
CekPo 3 in 1 Jade Stone Gua Sha Massage Tool Large Guasha Muscle Scraper Tools Set with Handle Muscle Scraping Massage Tools Anti Cellulite Spa Acupuncture Tools for Back Neck Leg Lymphatic Drainage
CekPo$20.034.8★
SEFVAKO Lymphatic Contour Face Brush Dual-Ended Dry Brush + Cool-Touch Jade Gua Sha Edge 0.075mm Ultra-Soft Bristles Gua Sha Facial Tools for Lymphatic Drainage Less Puffy Look Sculpt & Relax
SEFVAKO$20.764.5★
Real Perfection Gua Sha Facial Tools Face Roller for Wrinkles Jade Roller and Gua Sha Set Scrubber Pore Brush Headband Skin Care Tools for Travel Skincare Routine Massaging Reducing Puffiness - Green
Real Perfection$6.934.5★
DoSensePro Natural Jade Gua Sha Stone Tool for Face 100% Real Jade Hand-Carved Heart Shape Facial Massager for Sculpting De-Puffing Glow Gift-Boxed
DoSensePro$17.094.2★
What buyers say about jade gua sha
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality affordable option”
“Nice and soft”
“As advertised”
“Great deal”
“easy to hold”
“It's a perfect addition to your skin care routine”
“The color is vibrant”
“Good size for my hand”
“Cute gift”
“so its comfortable”
What buyers complain about
“Breaks Easily”
“A quality control issue exists”
“The edges are rough”
“Waste of Money”
“Poor material”
“it doesnt work”
“It looks like it's been used before”
“Flimsy”
“Different from first time I ordered”
“Worthless: Too small to contour face”
Top return reasons
Common questions
- Is jade gua sha profitable to sell on Amazon United States?
- The niche generates $213K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the jade gua sha niche?
- 17 brands and 177 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in jade gua sha?
- Top complaints mined from reviews: Durability, Quality-Overall, Hard Feel. The return rate is 1.1%.
- What does it cost to enter the jade gua sha niche?
- Listings span $3.70–$31.58; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 9,912 reviews — the moat a new listing must climb.