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Jade Gua Sha

Fail

Demand is soft, at -8.8% this quarter, so Jade Gua Sha is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$213K/yr226K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
67%top-5 click share · 17 brands · 177 sellers

Flapen Score

Jade Gua Sha against its category

The dotted line is the Beauty & Personal Care average. Past it, Jade Gua Sha is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jade Gua Sha market on Amazon at a glance

Shoppers on Amazon United States searched for Jade Gua Sha 226K times last year and spent an estimated $213K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
8.6%
Market size, estimated
$213Ka year
Top search term
jade gua sha47K searches a year

02 · Price

A sale here is worth $10.99.

Listings sell for $10.99 on average, from $3.70 to $31.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.99 that is $8K to $11K a year per listing.

Average price
$10.99under the $15 to $100 sweet spot
Price range
$3.70–$31.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #619 within Skin Care Tools. It carries 9,912 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#619in Skin Care Tools
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,912per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Jade Gua Sha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

177

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

67%

Top 20: 98%

Open market

17%

  • Brand 121%
  • Brand 221%
  • Brand 318%
  • Brand 412%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (11 brands, 17%)

Search terms

Top Jade Gua Sha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jade gua sha47K/yr
  • gua sha stone37K/yr
  • gua sha jade19K/yr
  • face stone17K/yr
  • jade gua sha tools5K/yr
  • guasha stone15K/yr
  • gua sha stones11K/yr
  • jade face sculpting tool13K/yr
  • jade gua sha tools for face7K/yr
  • face stone gua sha9K/yr

Reviews and returns

What reviews say buyers love and hate about Jade Gua Sha

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
1.1%of orders come back
“Breaks Easily”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Jade Gua Sha questions

Answered from the same tracked data.