Jade Gua Sha
FailDemand is soft, at -8.8% this quarter, so Jade Gua Sha is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $213K/yr226K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 67%top-5 click share · 17 brands · 177 sellers
Flapen Score
Jade Gua Sha against its category
The dotted line is the Beauty & Personal Care average. Past it, Jade Gua Sha is stronger. Inside it, weaker.
Market
The Jade Gua Sha market on Amazon at a glance
Shoppers on Amazon United States searched for Jade Gua Sha 226K times last year and spent an estimated $213K. The top 5 brands take 78% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $213Ka year
- Top search term
- jade gua sha47K searches a year
02 · Price
A sale here is worth $10.99.
Listings sell for $10.99 on average, from $3.70 to $31.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $10.99 that is $8K to $11K a year per listing.
- Average price
- $10.99under the $15 to $100 sweet spot
- Price range
- $3.70–$31.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $8K–$11K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #619 within Skin Care Tools. It carries 9,912 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #619in Skin Care Tools
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 9,912per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Jade Gua Sha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BAIMEI IcyMe Gua Sha & Jade Roller Set Cooling Face Roller & Guasha Tool for Face Depuffing Facial Sculpting & Jawline Definition Smooth Rolling Skincare Tools Gifts for Women & Men Green
- Price
- $8.60
- Rating
- 4.5/5
- Reviews
- 38,177
- Age
- 5y ago

PLANTIFIQUE Gua Sha Facial Tools | Gifts | Massage Tool | Jawline Sculptor | Face Sculpting Tool for Your Skin Care Routine | Jade Guasha
- Price
- $11.81
- Rating
- 4.5/5
- Reviews
- 18,332
- Age
- 4y ago

Rena Chris Gua Sha Facial Tools: Jade Stone Guasha Tool for Face Acupuncture Therapy Facial Massager for Jawline Sculpting and Puffiness Reducing (Green)
- Price
- $4.53
- Rating
- 4.6/5
- Reviews
- 35,202
- Age
- 6y ago

Ditind Gua Sha Jade Stone Gua Sha Massage Tool Guasha Tool for Face and Body Skin Massage. Gua Sha Set for Toxins Prevents Wrinkles for SPA Acupuncture Therapy Trigger Point Treatment.
- Price
- $7.11
- Rating
- 4.6/5
- Reviews
- 5,577
- Age
- 5y ago

Kitsch Stainless Steel Gua Sha Facial Tools - Guasha Tool for Face Face Sculpting Tool Neck Massager Double Chin Reducer Gua Sha Tools Lymphatic Drainage Massager Facial Skin Care - Silver
- Price
- $11.80
- Rating
- 4.7/5
- Reviews
- 1,293
- Age
- 4y ago
Trending
estimated 90-day click momentum
ByLif Gua Sha Facial Tools - Natural Jade Stone Guasha Tool for Face & Body Massage Stick for Jawline Sculpting Puffiness Reducing Skin Care Gift Anti-Aging Beauty Tool (Green Stone)
- Price
- $5.10
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago

CekPo 3 in 1 Jade Stone Gua Sha Massage Tool Large Guasha Muscle Scraper Tools Set with Handle Muscle Scraping Massage Tools Anti Cellulite Spa Acupuncture Tools for Back Neck Leg Lymphatic Drainage
- Price
- $20.03
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago

SEFVAKO Lymphatic Contour Face Brush Dual-Ended Dry Brush + Cool-Touch Jade Gua Sha Edge 0.075mm Ultra-Soft Bristles Gua Sha Facial Tools for Lymphatic Drainage Less Puffy Look Sculpt & Relax
- Price
- $20.76
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 6mo ago

Real Perfection Gua Sha Facial Tools Face Roller for Wrinkles Jade Roller and Gua Sha Set Scrubber Pore Brush Headband Skin Care Tools for Travel Skincare Routine Massaging Reducing Puffiness - Green
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 237
- Age
- 1y ago

DoSensePro Natural Jade Gua Sha Stone Tool for Face 100% Real Jade Hand-Carved Heart Shape Facial Massager for Sculpting De-Puffing Glow Gift-Boxed
- Price
- $17.09
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch date
SEFVAKO Lymphatic Contour Face Brush Dual-Ended Dry Brush + Cool-Touch Jade Gua Sha Edge 0.075mm Ultra-Soft Bristles Gua Sha Facial Tools for Lymphatic Drainage Less Puffy Look Sculpt & Relax
- Price
- $20.76
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 6mo ago

Rena Chris Gua Sha Facial Tools Natural Jade Stone Guasha Tool for Face Massage - Face Sculpting Tool for Jawline Sculpting Puffiness Reduction and Skincare Routine with Travel Pouch
- Price
- $4.30
- Rating
- 4.6/5
- Reviews
- 561
- Age
- 7mo ago

DoSensePro Natural Jade Gua Sha Stone Tool for Face 100% Real Jade Hand-Carved Heart Shape Facial Massager for Sculpting De-Puffing Glow Gift-Boxed
- Price
- $17.09
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago

ByLif Gua Sha Facial Tools - Natural Jade Stone Guasha Tool for Face & Body Massage Stick for Jawline Sculpting Puffiness Reducing Skin Care Gift Anti-Aging Beauty Tool (Green Stone)
- Price
- $5.10
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 1y ago

CekPo 3 in 1 Jade Stone Gua Sha Massage Tool Large Guasha Muscle Scraper Tools Set with Handle Muscle Scraping Massage Tools Anti Cellulite Spa Acupuncture Tools for Back Neck Leg Lymphatic Drainage
- Price
- $20.03
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
177
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 98%
Open market
17%
- BAIMEI21%
- PLANTIFIQUE21%
- Rena Chris18%
- Ditind12%
- Kitsch5%
- tophld5%
- Open — no brand owns it (11 brands, 17%)
Search terms
Top Jade Gua Sha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jade gua sha47K/yr
- gua sha stone37K/yr
- gua sha jade19K/yr
- face stone17K/yr
- jade gua sha tools5K/yr
- guasha stone15K/yr
- gua sha stones11K/yr
- jade face sculpting tool13K/yr
- jade gua sha tools for face7K/yr
- face stone gua sha9K/yr
Reviews and returns
What reviews say buyers love and hate about Jade Gua Sha
We read the reviews and the return reasons for every product selling here.
“Breaks Easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jade Gua Sha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









