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Jade Eye Mask

Fail

Demand is soft, at -10.9% this quarter, so Jade Eye Mask is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$118K/yr120K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
73%top-5 click share · 12 brands · 16 sellers

Flapen Score

Jade Eye Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Jade Eye Mask is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jade Eye Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Jade Eye Mask 120K times last year and spent an estimated $118K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
5.3%
Market size, estimated
$118Ka year
Peak month
February1.3× the quietest month
Top search term
jade eye mask39K searches a year

02 · Price

A sale here is worth $18.88.

Listings sell for $18.88 on average, from $6.97 to $40.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.88 that is $5K to $9K a year per listing.

Average price
$18.88inside the $15 to $100 sweet spot
Price range
$6.97–$40.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Eyes. It carries 662 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#361in Eyes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
662per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Jade Eye Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 flat

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Brand 162%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Jade Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Jade Eye Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jade eye mask39K/yr
  • jade mask15K/yr
  • eye covers for facials14K/yr
  • crystal eye mask9K/yr
  • jade eye mask for facials12K/yr
  • stone eye mask7K/yr
  • jade face mask7K/yr
  • facial eye covers5K/yr
  • stone mask4K/yr
  • jade mask for facials4K/yr

Reviews and returns

What reviews say buyers love and hate about Jade Eye Mask

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Bad sizing”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jade Eye Mask questions

Answered from the same tracked data.