jade eye mask
Skip itSoft demand (-10.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.88avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Great$6.97–$40.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good661.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$118K$118K/yr · 120K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jade eye mask is a $118K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
jade eye mask market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $113K–$151K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 flat
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
13%
- LazyGa62%
- TGS Gems10%
- gemshan5%
- Coume4%
- Hercicy4%
- ANCKNE3%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top jade eye mask search terms
- jade eye mask39K/yr
- jade mask15K/yr
- eye covers for facials14K/yr
- crystal eye mask9K/yr
- jade eye mask for facials12K/yr
- stone eye mask7K/yr
- jade face mask7K/yr
- facial eye covers5K/yr
- stone mask4K/yr
- jade mask for facials4K/yr
Top jade eye mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LazyGa Jade Eye Mask Large Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Green Stone Facial Eyes Sleeping Mask Relief Eye Cover
LazyGa$12.734.6★460 rev
LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging
LazyGa$15.334.5★66 rev
LazyGa Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging
LazyGa$9.354.4★195 rev
Natural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask
TGS Gems$29.874.8★162 rev
gemshan Jade Mask 100% Natural Stone Facial Mask for SPA Skincare Beauty Tools for Puffy Eyes Dark Circles
gemshan$22.764.2★36 rev
Newest
by launch date
TeraRX Jade Eye Mask for Facials Authentic Jade Mask Beaded Facial Eye Covers with Adjustable Straps for Relaxation & Skincare Natural Stone Relief for Puffiness Dark Circles & Facial Tension
TeraRX$40.642 rev
Heclia Disposable Non Woven Eye Care 200 Pcs Eyes Covers for Facials Eye Mask Cotton Spa Eyes Pads for Facials Clear EyeMask Spa Wrap Moisture Retention Skincare Home Beauty Wet Compress
Heclia$6.9718 rev
Jade Eye Mask Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy Reduce Wrinkles Puffiness Migraines and Anti-Aging - Essential Crystal Eye Mask for Beauticians
ANCKNE$8.8751 rev
Jade Eye Mask 2 Pcs Jade Eye Mask for Facials can Relieve Puffiness and Relieve Eye Cover (Comes with Massage M-Shaped Comb *1 Eight-Tooth Comb *1)
PKRFCJ$19.358 rev
Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)
Yamoloz$10.8297 rev
Trending
90-day click momentumHeclia Disposable Non Woven Eye Care 200 Pcs Eyes Covers for Facials Eye Mask Cotton Spa Eyes Pads for Facials Clear EyeMask Spa Wrap Moisture Retention Skincare Home Beauty Wet Compress
Heclia$6.974.5★
Natural Gemstone Jade Sleep Mask Amethyst Eye Mask Anti-Aging Hot or Cold Using Stone Eye Mask
TGS Gems$29.874.8★
gemshan Jade Mask 100% Natural Stone Facial Mask for SPA Skincare Beauty Tools for Puffy Eyes Dark Circles
gemshan$22.764.2★
LazyGa Jade Eye Mask 2pcs - Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy to Reduce Wrinkles Puffiness Migraines and Anti-Aging
LazyGa$15.334.5★
Jade Eye Mask Facial Eyes Sleeping Mask Relief Eye Cover Facial Cooling Mask with 100% Real Jade for Hot & Cold Therapy (Dark Green)
Yamoloz$10.824.2★
What buyers say about jade eye mask
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Fits snug”
“As advertised”
“Good bang for your buck”
“They are very durable”
“work well for my esthetics business”
“Its the perfect weight”
“Good quality and comfortable”
“Easy to use”
“This completely elevates the massage experience for my clients”
What buyers complain about
“Bad sizing”
“Very uncomfortable”
“Cheap Quality”
“Not as they appear in photo”
“Thin”
“Breaks”
“Heavy weight”
“Also lets a huge amount of red light through since your whole eye sockets arent protected”
“Definitely wish it would last longer especially for how much this item costs”
“Leaves marks on nose area if sits too long”
Top return reasons
Common questions
- Is jade eye mask profitable to sell on Amazon United States?
- The niche generates $118K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the jade eye mask niche?
- 12 brands and 16 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in jade eye mask?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for jade eye mask peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the jade eye mask niche?
- Listings span $6.97–$40.64; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 662 reviews — the moat a new listing must climb.