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Jack Henry Clay

Maybe

The products selling today average only 3.7★. But the top 5 products take 100% of clicks, so Jack Henry Clay is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$114K/yr27K searches / yr
90-day growth
+15.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Jack Henry Clay against its category

The dotted line is the Beauty & Personal Care average. Past it, Jack Henry Clay is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jack Henry Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Jack Henry Clay 27K times last year and spent an estimated $114K. One brand takes every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+15.0%
Conversion, latest week
15.9%
Market size, estimated
$114Ka year
Peak month
September1.5× the quietest month
Top search term
jack henry hair clay18K searches a year

02 · Price

A sale here is worth $26.28.

Listings sell for $26.28 on average, from $24.95 to $26.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,500 to 2,000 of them. At $26.28 that is $39K to $53K a year per listing.

Average price
$26.28inside the $15 to $100 sweet spot
Price range
$24.95–$26.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
1,500–2,000
Revenue per listing a year
$39K–$53K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Clays. It carries 224 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#271in Clays
Average rating
3.67 starsAmazon United States average 4.42 stars
Average reviews
224per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Jack Henry Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$23K$46K$69K$92K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Jack Henry100%

Demand

Jack Henry Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Jack Henry Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jack henry hair clay18K/yr
  • jack henry hair paste8K/yr
  • jack henry clay1K/yr

Reviews and returns

What reviews say buyers love and hate about Jack Henry Clay

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hair Related15%

It made my hair feel kinda sandpaper-y

This is simply unacceptable for a hair product such as this

Value For Money10%

The product is incredibly expensive

Absolute waste of money

Smell10%

I did not like the smell

makes my hair smell

Personal dislike is the smell

Product Condition10%

Never thought in my life I would be sent a already used product like that

Ease Of Use10%

it stops being practical

Love

Smell14%

The fragrance is very good

has a subtle fragrance

The smell isnt close to bad

Quality-Overall13%

Great product

BUT great product

Ingredients-Overall8%

Works great and no toxic ingredients

Soft Feel8%

it really feels good

Ease Of Use7%

Super simple to use

it is easy to put on

My dad recommended it to me because of how easy it was to use

Return

1.9% Return rate 16% Fixable by listing

Advertised Vs Actual Product11%█▇▂▆▇▅
Smell9%▄▁▂█▂▃

I did not like the smell

makes my hair smell

Personal dislike is the smell

Suitability Short Hair8%█▃▂▆▃█

This is simply unacceptable for a hair product such as this

Texture/Consistency-Overall7%▂▂▇▃█▅
Defective Material/Parts6%▃▆█▄▅▁

FAQ

Common Jack Henry Clay questions

Answered from the same tracked data.