Jack Black

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

9.6%

Market size, estimated

$323Ka year

Peak month

December5.0× the quietest month

Top search term

aesop deodorant26K searches a year

Listings sell for $59.07 on average, from $19.29 to $97.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $59.07 that is $15K to $30K a year per listing.

Average price

$59.07inside the $15 to $100 sweet spot

Price range

$19.29–$97.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$15K–$30K

Returns

1.5%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,393 within Deodorants & Antiperspirants. It carries 1,605 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#1,393in Deodorants & Antiperspirants

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,605per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

80 months