jabon de bao
Worth a lookShows a $14.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$14.4M$14.4M/yr · 7.9M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Price range
Bad$7.07–$16.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad21,171.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jabon de bao is a $14.4M/yr Amazon United States market (7.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
jabon de bao market data
- Units sold / yr
- 1.0M–1.0M
- avg 40,000–50,000/product
- Revenue / yr
- $11.1M–$11.1M
- units × avg price
- Conversion rate
- 16.4%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
179
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
0%
- Dove82%
- Irish Spring16%
- DOVE MEN + CARE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top jabon de bao search terms
- dove soap bar2.7M/yr
- dove soap1.7M/yr
- irish spring bar soap947K/yr
- dove bar soap855K/yr
- jabon de bao299K/yr
- dove soap bar 12 pack214K/yr
- irish spring178K/yr
- zest bar soap164K/yr
- irish spring soap135K/yr
- dove body soap122K/yr
Top jabon de bao products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Beauty Bar Soap Original 8 Count for Soft Smooth Skin with 1/4 Moisturizing Cream 3.75 oz
Dove$11.884.9★11,630 rev
Dove Beauty Bar Soap Sensitive 8 Bars for Sensitive Skin Fragrance Free and Hypoallergenic 3.75 oz
Dove$11.824.8★60,436 rev
Irish Spring Bar Soap for Men Original Clean Smell Fresh and Clean for 12 Hours Men Soap Bars for Washing Hands and Body Mild for Skin Recyclable Carton 3.7 Ounce - 3 Count (Pack of 8)
Irish Spring$16.894.8★39,926 rev
Dove Shea Butter Beauty Bar Soap 8 Count Nourishing Cleanser 3.75 oz I Moisturizing beauty bar with moisturizing cream and shea butter for soft radiant skin
Dove$11.644.8★30,607 rev
Dove Cool Moisture Beauty Bar Soap 8 Count Refreshing Cleanser 3.75 oz I Moisturizing beauty bar with cucumber and green tea scent for refreshed soft skin
Dove$12.104.8★6,659 rev
Newest
by launch date
Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent
Dove$11.8231,912 rev
Dove Hydrating Beauty Bar Soap 6 Count Glacial Water & Avocado Oil 3.75 oz I Hydrating beauty bar with glacial water and avocado oil for refreshed soft and healthy-looking skin
Dove$10.272,512 rev
Dove Beauty Bar Soap Variety 4-Pack Sensitive Skin Fragrance-Free + Original with Moisturizing Cream 2.6 Oz Ea
Dove$9.73610 rev
Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Dove$11.142,290 rev
Dove Skin Care Beauty Bar For Softer Skin Cucumber and Green Tea More Moisturizing Than Bar Soap 3.75 oz 14 Bars
Dove$16.4324,791 rev
Trending
90-day click momentumDove Skin Care Beauty Bar For Softer Skin Cucumber and Green Tea More Moisturizing Than Bar Soap 3.75 oz 14 Bars
Dove$16.434.8★
Irish Spring Deodorant Soap Bars Original 3 Count
Irish Spring$7.074.7★
Dove Beauty Bar Soap Cool Moisture Cucumber & Green Tea Scent 6 Bars for Refreshed Skin Leaves Skin Refreshed 3.75 oz
Dove$8.694.8★
Dove Pink Rosa Beauty Bar Soap 8 Count Moisturizing Cleanser 3.75 oz I Moisturizing beauty bar for soft smooth skin with a delicate floral scent
Dove$11.824.8★
Dove Beauty Bar Soap Variety 4-Pack Sensitive Skin Fragrance-Free + Original with Moisturizing Cream 2.6 Oz Ea
Dove$9.734.7★
What buyers say about jabon de bao
What buyers praise and complain about, mined from review topics.What buyers love
“fresh scent”
“Amazing value”
“Creamy and smooth”
“Is very good quality and moisturizing”
“Good moisturizer”
“Clean feeling”
“Best lather”
“Effective for dry skin”
“As Advertised”
“Good for face”
What buyers complain about
“Not fragrance free”
“CAUSES RASH”
“Makes skin dry”
“The soap size is much smaller than usual”
“I have very sensitive skin”
“Very deceiving”
“Expensive”
“No more white dry skin”
“Doesn't clean”
“The manufacturers quality control is terrible”
Top return reasons
Common questions
- Is jabon de bao profitable to sell on Amazon United States?
- The niche generates $14.4M/yr across 23 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the jabon de bao niche?
- 3 brands and 179 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jabon de bao?
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
- When does demand for jabon de bao peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the jabon de bao niche?
- Listings span $7.07–$16.89; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 21,171 reviews — the moat a new listing must climb.