jabn de bao
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.2M$3.2M/yr · 2.1M searches
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Avg price
Okay$10.29avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,272.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.54–$16.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jabn de bao is a $3.2M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
jabn de bao market data
- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- $3.1M–$4.1M
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #150
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
142
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Irish Spring78%
- Olay12%
- Caress4%
- Dove4%
- ZuriShea.2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — +19.2% search growth over the last 90 days.Top jabn de bao search terms
- irish spring bar soap947K/yr
- caress bar soap206K/yr
- irish spring178K/yr
- irish spring soap135K/yr
- olay bar soap110K/yr
- oil of olay bar soap79K/yr
- olay soap59K/yr
- dove original beauty bar soap19K/yr
- caress soap44K/yr
- camay soap28K/yr
Top jabn de bao products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Irish Spring Bar Soap for Men Original Clean Smell Fresh and Clean for 12 Hours Men Soap Bars for Washing Hands and Body Mild for Skin Recyclable Carton 3.7 Ounce - 3 Count (Pack of 8)
Irish Spring$16.894.8★39,926 rev
Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz
Irish Spring$16.074.8★39,926 rev
Irish Spring Deodorant Soap Bars Original 3 Count
Irish Spring$7.074.7★224 rev
Olay Beauty Bar Ultra Moisture 10x More Moisturizers Nourishing Conditioners Smooth & Gentle on Skin Vitamin B3 Complex For All Skin Types Shea Butter Scent 3.17 oz (Pack of 12)
Olay$10.414.8★11,132 rev
Irish Spring Original Deodorant Soap 3 Bars 2 Pack (6 Total)
Irish Spring$9.474.8★1,285 rev
Newest
by launch date
Irish Spring Bar Soap Bundle with ZuriShea Mesh Bath Sponge - Includes 6-Pack Irish Spring Bar Soap (4oz) & Exfoliating Bath Sponge.
ZuriShea.$15.9845 rev
Olay Beauty Bar Age Defying 10x More Moisturizers Smooth & Gentle on Skin Vitamin E & Vitamin B3 Complex For All Skin Types Shea Butter Scent 3.17 oz (Pack of 8)
Olay$11.062,063 rev
Irish Spring Body Wash for Men 24 HR Fresh For Face and Body Paraben Free Original Scent 30 fl oz
Irish Spring$6.4227,251 rev
Irish Spring Bar Soap for Men Original Clean Smell Fresh and Clean for 12 Hours Men Soap Bars for Washing Hands and Body Mild for Skin Recyclable Carton 3.7 Ounce - 3 Count (Pack of 8)
Irish Spring$16.8939,926 rev
Irish Spring Icy Blast Bar Soap for Men Mens Soap Smell Fresh and Clean 12 Hours Men Bars Washing Hands Body Mild Skin Recyclable Carton 24 Pack 3.7 Oz
Irish Spring$16.0739,926 rev
Trending
90-day click momentumIrish Spring Bar Soap Bundle with ZuriShea Mesh Bath Sponge - Includes 6-Pack Irish Spring Bar Soap (4oz) & Exfoliating Bath Sponge.
ZuriShea.$15.984.7★
Irish Spring Deodorant Soap Bars Original 3 Count
Irish Spring$7.074.7★
Irish Spring Deodorant Bar Soap Original 3.75 oz bars 3 ea (Pack of 9)
Irish Spring$16.284.4★
Irish Springs Moisture Blast 3 Pack
Irish Spring$6.894.7★
Irish Spring Bath Bar 3 x 3.75 Oz bars Icy Blast 11.25 Oz
Irish Spring$6.614.7★
What buyers say about jabn de bao
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Great deal”
“Excellent product”
“As described”
“My skin feels smooth”
“It is great moisturizer”
“Nice and clean”
“It creates a nice creamy lather”
“Great for dry skin”
“Great on sensitive skin”
What buyers complain about
“No smell”
“caused a rash”
“Bars are smaller”
“Better price”
“it doesn't moisturize very well”
“Not what I expected”
“cannot get pump to pop up in order to use pump to dispense”
“it would seem lacked ng in cleaning power”
“Not for my eczema skin”
“Not covering it with oily or greasy residue”
Top return reasons
Common questions
- Is jabn de bao profitable to sell on Amazon United States?
- The niche generates $3.2M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the jabn de bao niche?
- 5 brands and 142 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jabn de bao?
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the jabn de bao niche?
- Listings span $3.54–$16.89; the average listing price is $10.29 (sweet spot $15–$100). The average incumbent carries 9,272 reviews — the moat a new listing must climb.