iui beauty thermal brush
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$33.53avg listing price — sweet spot $15–$100
Price range
Incredible$20.13–$47.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Okay1,915.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 63K searches
Growth
Bad-48.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, iui beauty thermal brush is a $15K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
iui beauty thermal brush market data
- Units sold / yr
- 3K–3K
- avg 250–500/product
- Revenue / yr
- $84K–$101K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 92%
- Out of stock
- 17.7%
- Avg brand age
- 22 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
19
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
4%
- IUI41%
- FIONOFY31%
- IUI Beauty9%
- BYART9%
- Risina4%
- wavytalk2%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 32 weeks — -48.7% search growth over the last 90 days.Top iui beauty thermal brush search terms
- iui beauty15K/yr
- iui beauty thermal brush29K/yr
- 3-in-1 pro negative ion two ptc heaters thermal brush10K/yr
- iui thermal brush3K/yr
- iui beauty 3-in-1 negative ion thermal brush4K/yr
- 3 in 1 pro negative ion thermal brush2K/yr
Top iui beauty thermal brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2-in-1 Bikini Trimmer for Women Bikini Shaver with Dual Heads Body and Facial Hair Removal Rechargeable Cordless Electric Razors for Face Chin Pubic Underarm Legs IPX7 Waterproof Pink
FIONOFY$20.133.8★662 rev
IUIBEAUTY 2-in-1 Painless Precision Bikini Trimmer & Shaver for Women Waterproof Electric Razor with Dual Heads LED Display USB Rechargeable
IUI$43.394.4★33 rev
IUIBeauty Thermal Brush Heated Round Brush with 5 Heat Settings & LED Display 1.5 inch Negative Ion Thermal Brush Long Hair Blowout Curling Iron Dual Voltage Pink volumizing Brush
IUI$42.294.0★148 rev
IUI Beauty Shaver IUI Beauty Electric Shaver 2-in-1 Painless Bikini Hair Trimmer Gentle & Safe on The Go Smooth and Painless IPX7 Waterproof Dual-Head Design Wet & Dry Use Leafverve(Purple)
IUI Beauty$22.282.8★41 rev
BYART Bikini Trimmer for Women Dual Head IPX7 Waterproof & Painless Electric Razors for Pubic Hair Face Legs Underarms Portable Cordless Shaver with Fast Charging Self Care Gifts for Women
BYART$21.944.3★1,609 rev
Newest
by launch date
Bikini Trimmer for Women 2 in 1 Electric Razor & Bikini Shaver for Womens IPX7 Waterproof Body Hair Trimmer and Facial Hair Remover Pink
FIMOSON$21.5491 rev
Dermave Bikini Shaver & Trimmer for Women IPX7 Waterproof Electric Razor for Pubic Hair Face Legs Underarms - Painless-Pink
Zanre$30.4869 rev
IUIBEAUTY 2-in-1 Painless Precision Bikini Trimmer & Shaver for Women Waterproof Electric Razor with Dual Heads LED Display USB Rechargeable
IUI$43.3933 rev
IUIBEAUTY 2-in-1 Painless Precision Bikini Trimmer & Shaver for Women Waterproof Electric Razor with Dual Heads LED Display USB Rechargeable
IUI$43.0433 rev
IUIBEAUTY 2-in-1 Painless Precision Bikini Trimmer & Shaver for Women Waterproof Electric Razor with Dual Heads LED Display USB Rechargeable
IUI$43.1633 rev
Trending
90-day click momentumIUIBEAUTY 2-in-1 Painless Precision Bikini Trimmer & Shaver for Women Waterproof Electric Razor with Dual Heads LED Display USB Rechargeable
IUI$43.044.4★
IUIBEAUTY 2-in-1 Painless Precision Bikini Trimmer & Shaver for Women Waterproof Electric Razor with Dual Heads LED Display USB Rechargeable
IUI$43.394.4★
IUIBEAUTY 2-in-1 Painless Precision Bikini Trimmer & Shaver for Women Waterproof Electric Razor with Dual Heads LED Display USB Rechargeable
IUI$43.164.4★
Bikini Trimmer for Women 2 in 1 Electric Razor & Bikini Shaver for Womens IPX7 Waterproof Body Hair Trimmer and Facial Hair Remover Pink
FIMOSON$21.544.0★
Dermave Bikini Shaver & Trimmer for Women IPX7 Waterproof Electric Razor for Pubic Hair Face Legs Underarms - Painless-Pink
Zanre$30.484.0★
What buyers say about iui beauty thermal brush
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to handle”
“The quality is great and the whole buying process was smooth and pleasant”
“Good Price”
“Smooth and Silky”
“Charges fine”
“Gets the job done well”
“As advertised”
“Battery life is good”
“is water proof”
“doesnt irritate the skin”
What buyers complain about
“Broke easily”
“Doesn't work”
“Doesn't charge”
“Poor Quality”
“Doesnt do anything to your hair”
“causes a little irritation”
“Not worth the price”
“with short hair”
“if your hair is remotely wet your hair can get tangled in the brush”
“No heat”
Top return reasons
Common questions
- Is iui beauty thermal brush profitable to sell on Amazon United States?
- The niche generates $15K/yr across 12 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -48.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the iui beauty thermal brush niche?
- 8 brands and 19 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in iui beauty thermal brush?
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 1.3%.
- What does it cost to enter the iui beauty thermal brush niche?
- Listings span $20.13–$47.36; the average listing price is $33.53 (sweet spot $15–$100). The average incumbent carries 1,916 reviews — the moat a new listing must climb.