item brow chow warm blonde
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Price range
Okay$5.96–$22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$193K$193K/yr · 100K searches
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,602.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, item brow chow warm blonde is a $193K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
item brow chow warm blonde market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $107K–$143K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 6.4%
- Avg brand age
- 62 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Anastasia Beverly Hills92%
- SHEGLAM6%
- MAYBELLINE2%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +9.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top item brow chow warm blonde search terms
- anastasia brow definer47K/yr
- dominique brow frame pencil26K/yr
- anastasia brow definer soft brown3K/yr
- dominique brow pencil4K/yr
- dominique cosmetics brow pencil6K/yr
- brow definer anastasia beverly hills2K/yr
- anastasia beverly hills brow definer3K/yr
- anastasia brow definer medium brown3K/yr
- anastasia brow definer taupe2K/yr
- dominique eyebrow pencil3K/yr
Top item brow chow warm blonde products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Taupe
Anastasia Beverly Hills$21.924.6★13,855 rev

Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Dark Brown
Anastasia Beverly Hills$21.984.6★13,855 rev

Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Soft Brown
Anastasia Beverly Hills$21.644.6★2,519 rev

Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Caramel
Anastasia Beverly Hills$22.224.6★13,855 rev

Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Ash Brown
Anastasia Beverly Hills$22.134.6★13,855 rev
Newest
by launch date
SHEGLAM Better Brows Long Lasting Eyebrow Pencil Dual Waterproof-06 Auburn
SHEGLAM$5.96250 rev

Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Soft Brown
Anastasia Beverly Hills$14.021,160 rev

Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Chocolate
Anastasia Beverly Hills$14.061,160 rev

Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Taupe
Anastasia Beverly Hills$13.981,160 rev

Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Medium Brown
Anastasia Beverly Hills$13.801,160 rev
Trending
90-day click momentum
Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Auburn
Anastasia Beverly Hills$21.244.6★

Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Caramel
Anastasia Beverly Hills$22.224.6★

Anastasia Beverly Hills Mini Brow Definer - Travel-Size 3-in-1 Triangular Tip Retractable Eyebrow Pencil for Outlining Filling & High-Definition Shading - Medium Brown
Anastasia Beverly Hills$13.804.4★

Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Taupe
Anastasia Beverly Hills$21.924.6★

Anastasia Beverly Hills Brow Definer - 3-in-1 Triangular-Tipped Retractable Eyebrow Pencil with Spoolie - Multi-Functional Definer to Fill Detail & Blend Brows - Ash Brown
Anastasia Beverly Hills$22.134.6★
What buyers say about item brow chow warm blonde
What buyers praise and complain about, mined from review topics.What buyers love
“True to color”
“Easy to use”
“The quality is consistent”
“The price point it great”
“Long-Lasting and Easy to Use”
“Easy application that looks natural”
“I love how the triangular tip shapes”
“Just what I was looking for”
“Its creamy enough to glide on without chunks”
“Simply the best for my age and complexion”
What buyers complain about
“Broke too many times”
“Overly expensive”
“Color is weak”
“Does not go on smoothly”
“Hard pass”
“it is small”
“it seems to break easily”
“this was very cheap so I thought I'd give it a go”
“Not smudge proof or waterproof”
“Maybelline and parent company L'Oreal are NOT cruelty free”
Top return reasons
Common questions
- Is item brow chow warm blonde profitable to sell on Amazon United States?
- The niche generates $193K/yr across 15 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the item brow chow warm blonde niche?
- 3 brands and 9 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in item brow chow warm blonde?
- Top complaints mined from reviews: Durability, Value For Money, Color. The return rate is 0.9%.
- When does demand for item brow chow warm blonde peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the item brow chow warm blonde niche?
- Listings span $5.96–$22.50; the average listing price is $17.86 (sweet spot $15–$100). The average incumbent carries 15,603 reviews — the moat a new listing must climb.