Itchy Scalp
PassItchy Scalp scores 65 out of 100, a Pass. Shoppers spend $813K a year here, search demand grew +0.7% this quarter, and returns run at 0.5% of orders.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $813K/yr376K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 46%top-5 click share · 26 brands · 666 sellers
Flapen Score
Itchy Scalp against its category
The dotted line is the Beauty & Personal Care average. Past it, Itchy Scalp is stronger. Inside it, weaker.
Market
The Itchy Scalp market on Amazon at a glance
Itchy Scalp is a $813K a year market on Amazon United States, with 376K searches a year. The top 5 brands take 65% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
Demand is real.
Shoppers search 376K times a year and 13.8% buy. Search demand moved +0.7% in 90 days, so the market is growing into its $813K a year.
- Search volume
- 376K
- Search growth, 90 days
- +0.7%
- Conversion
- 13.8%
- Market size
- $813K
02 · Money
The money is there.
Shoppers bought 50K to 60K units at $15.66 on average, 1,250 to 1,500 per product. Units times price is $783K to $940K a year.
- Units sold
- 50K–60K
- Units per product
- 1,250–1,500
- Average price
- $15.66
- Units × price
- $783K–$940K
03 · Shelf
Brands here are established.
The average listing ranks #205. 94% of listings ship Prime. 83% of the shelf is sponsored, so budget for ads. The average listing is out of stock 2.1% of the time. The average brand has sold here for 68 months.
- Average BSR
- #205
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 2.1%
- Average brand age
- 68 months
Products
Top Itchy Scalp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Head & Shoulders Royal Oils Scalp Elixir Treatment Formulated with Cooling Menthol and Peppermint Oil for Instant Scalp Soothe and Hydration 4.2 fl oz
- Price
- $7.88
- Rating
- 4.5/5
- Reviews
- 21,095
- Age
- 7y ago
Nizoral Scalp Itch Relief Liquid Maximum Strength 2 Fl Oz Relieves Scalp Itch and Soothes Calms and Hydrates With Maximum Strength Anti-Itch Medicine (Hydrocortisone 1%)
- Price
- $9.85
- Rating
- 4.4/5
- Reviews
- 2,552
- Age
- 2y ago
Leave In Conditioner Spray - Tea Tree Scalp Treatment - Anti-Dandruff and Dry & Itchy Scalp Treatment Hydrating & Medicated Formula for Psoriasis and Scalp Care - Detangles & Nourishes Hair.
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 9,674
- Age
- 7y ago
Scalpicin Max Strength Scalp Itch Treatment 1.5 Ounce (Pack of 4)
- Price
- $29.77
- Rating
- 4.6/5
- Reviews
- 1,571
- Age
- 10y ago
Head & Shoulders Anti-Dandruff Bare Scalp Relief Serum 0.1% Pyrithione Zinc for Itch Relief and Scalp Comfort 4.2 fl oz
- Price
- $11.86
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 7mo ago
Trending
90-day click momentum
ProBliva Psoriasis Scalp Spray Scalp Treatment for Psoriasis Dandruff & Seborrheic Dermatitis On-Demand Itch Relief Helps Reduce Flaking & Dryness Lightweight & Non-Greasy (4 fl oz)
- Price
- $20.45
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 3mo ago
Scalpicin Maximum Strength Scalp Treatment Liquid for Itchy Scalp Seborrheic Dermatitis & Psoriasis Scalp Treatment Fragrance-Free 1.5 fl oz
- Price
- $8.47
- Rating
- 4.6/5
- Reviews
- 7,329
- Age
- 22y ago
SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
- Price
- $12.68
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 7mo ago
Seborrheic Scalp Serum 8X FAST ACTING - Soothing Redness Dermatitis - Fast-Acting Ointment for Scalp Face Chest and Body for Men and Women 1 Pack
- Price
- $23.65
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
Head & Shoulders Anti-Dandruff Bare Scalp Relief Serum 0.1% Pyrithione Zinc for Itch Relief and Scalp Comfort 4.2 fl oz
- Price
- $11.86
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 7mo ago
Newest
by launch dateProBliva Psoriasis Scalp Spray Scalp Treatment for Psoriasis Dandruff & Seborrheic Dermatitis On-Demand Itch Relief Helps Reduce Flaking & Dryness Lightweight & Non-Greasy (4 fl oz)
- Price
- $20.45
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 3mo ago
SheaMoisture Dandruff Treatment Scalp Repair Technology & Hydrate Serum with Salicylic Acid Deeply Hydrates to Reduce Flakes & Itch 2 fl oz
- Price
- $12.68
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 7mo ago
Head & Shoulders Anti-Dandruff Bare Scalp Relief Serum 0.1% Pyrithione Zinc for Itch Relief and Scalp Comfort 4.2 fl oz
- Price
- $11.86
- Rating
- 4.3/5
- Reviews
- 270
- Age
- 7mo ago
Psoriasis Scalp Spray | Psoriasis and Dandruff Treatment for Scalp Yeast Infections Psoriasis Flare-Ups & Folliculitis | Antifungal Ringworm Itchy Scalp Spray for dryness
- Price
- $25.71
- Rating
- 4.3/5
- Reviews
- 1,093
- Age
- 1y ago
Seborrheic Scalp Serum 8X FAST ACTING - Soothing Redness Dermatitis - Fast-Acting Ointment for Scalp Face Chest and Body for Men and Women 1 Pack
- Price
- $23.65
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
666
Top-5 brand share
65%
Top 20: 95%
Top-5 click share
46%
Top 20: 84%
Open market
32%
- Head & Shoulders19%
- Nizoral17%
- Scalpicin13%
- PHARM TO TABLE12%
- OGX4%
- Flexitol4%
Demand
Itchy Scalp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Itchy Scalp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scalpicin84K/yr
- itchy scalp62K/yr
- scalp itch relief36K/yr
- itchy scalp relief39K/yr
- scalpicin maximum strength liquid scalp itch treatment33K/yr
- scalp hydration19K/yr
- scalp relief17K/yr
- scalp itch relief treatment15K/yr
- scalp health17K/yr
- scalp cream11K/yr
Reviews and returns
What reviews say buyers love and hate about Itchy Scalp
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
became extremely itchy
Allergic Reaction
it was very itchy
Not effective
DONT WORK
No results
Has odd smell
Awful smell
Strong scent
It didn't seem moisturizing at all
Terrible moisturizer
Its just dry think
it's expensive
Too expensive
not worth the price
Love
Strong fragrance
fresh scent
Fragrance free
Great quality, exactly as described, and arrived on time
Amazing quality
Great product and great results
i been using this for years it gets the job done
It works quite well
Perfect effective
No irritation
Great for itchy
helped with itchiness
Helps stimulates hair growth
does hold my hair in place
Good for your hair growth
Return
0.5% Return rate 17% Fixable by listing
Not effective
DONT WORK
No results
Leaked out
it started leaking
it leaked
Has odd smell
Awful smell
Strong scent
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Itchy Scalp questions
Answered from the same tracked data.