Itchy Scalp

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $813K a year.

Searches, last 12 months

376K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

13.8%

Market size, estimated

$813Ka year

Peak month

November1.3× the quietest month

Top search term

scalpicin84K searches a year

Listings sell for $15.66 on average, from $6.71 to $41.36. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $15.66 that is $20K to $23K a year per listing.

Average price

$15.66inside the $15 to $100 sweet spot

Price range

$6.71–$41.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$20K–$23K

Returns

0.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #205 within Scalp Treatments. It carries 7,063 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

2.1%

Average rank

#205in Scalp Treatments

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

7,063per listing

Listings tracked

36

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

68 months