It Cosmetics Primer

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

15K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

9.5%

Market size, estimated

$38Ka year

Peak month

December2.2× the quietest month

Top search term

it cosmetics primer8K searches a year

Listings sell for $26.17 on average, from $14.40 to $37.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $26.17 that is $3K to $7K a year per listing.

Average price

$26.17inside the $15 to $100 sweet spot

Price range

$14.40–$37.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #494 within Face. It carries 2,752 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#494in Face

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,752per listing

Listings tracked

5

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months