It Cosmetics Mascara

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

16.1%

Market size, estimated

$473Ka year

Peak month

July1.7× the quietest month

Top search term

it mascara43K searches a year

Listings sell for $19.83 on average, from $14.54 to $22.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 6,000 to 8,000 of them. At $19.83 that is $119K to $159K a year per listing.

Average price

$19.83inside the $15 to $100 sweet spot

Price range

$14.54–$22.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

6,000–8,000

Revenue per listing a year

$119K–$159K

Returns

1.0%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Eyes. It carries 7,014 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#107in Eyes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

7,014per listing

Listings tracked

4

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months