it cosmetics lip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good835.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Okay$7.96–$21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 134K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, it cosmetics lip is a $71K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
it cosmetics lip market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $67K–$84K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #319
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 7.0%
- Avg brand age
- 54 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- LAURA GELLER NEW YORK87%
- IT Cosmetics10%
- Boobeen3%
Top it cosmetics lip search terms
- laura geller jelly balm lipstick16K/yr
- laura geller lip balm21K/yr
- laura geller jelly balm16K/yr
- laura geller jelly balm hydrating lip color13K/yr
- it cosmetics lip11K/yr
- it cosmetics lipstick9K/yr
- it lipstick8K/yr
- it lipstick je ne sais quoi5K/yr
- it cosmetics lip balm6K/yr
- it cosmetics lipstick je ne sais quoi4K/yr
Top it cosmetics lip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm In the Buff Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$17.864.3★2,399 rev
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Sheerly Amazing Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$18.964.2★1,240 rev
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Just Peachy Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$16.944.3★658 rev
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm A Latte Love Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$15.124.3★934 rev
IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Worth (Soft Pink Beige)
IT Cosmetics$21.694.4★342 rev
Newest
by launch dateIT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Worth (Soft Pink Beige)
IT Cosmetics$21.69342 rev
IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Determined (Soft Cool Mauve)
IT Cosmetics$21.72342 rev
Boobeen Lip Balm Stick Lip Balm Cream for Dry Cracked Lips Temperature Color Change Lip Gloss Long Lasting Lip Moisturizer for Women Buildable Lip Color
Boobeen$7.96302 rev
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Sheerly Amazing Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$18.961,240 rev
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm A Latte Love Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$15.12934 rev
Trending
90-day click momentumLAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm Just Peachy Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$16.944.3★
IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Determined (Soft Cool Mauve)
IT Cosmetics$21.724.4★
LAURA GELLER NEW YORK Jelly Balm Tinted Lip Balm In the Buff Hydrating Lip Color with Shine Finish Squalane & Vitamin E Buildable Sheer to Medium Coverage Vegan & Cruelty-Free
LAURA GELLER NEW YORK$17.864.3★
IT Cosmetics Confidence in a Serum Lip Gloss - Smoothing & Conditioning - 8HR Hydration with Hyaluronic Acid Ceramide Vitamin E - High Shine & Sheer Finish Self-Worth (Soft Pink Beige)
IT Cosmetics$21.694.4★
Boobeen Lip Balm Stick Lip Balm Cream for Dry Cracked Lips Temperature Color Change Lip Gloss Long Lasting Lip Moisturizer for Women Buildable Lip Color
Boobeen$7.964.1★
What buyers say about it cosmetics lip
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect lip color”
“Very moisturizing”
“Goes on nice and creamy”
“Exceptional product and completely delivered what I expected”
“Nice coverage”
“Feels amazing on and lasts”
“no annoying smell or taste”
“creamy texture”
“Exactly what I was wanting”
“Great Price”
What buyers complain about
“Color is darker”
“Dried out”
“Doesn't last long”
“Waste of Money”
“Not smooth enough”
“It is NOT fragrance free”
“The picture is inaccurate”
“Too soft”
“Overpriced based on the size and quality of product”
“its very sheer”
Top return reasons
Common questions
- Is it cosmetics lip profitable to sell on Amazon United States?
- The niche generates $71K/yr across 8 tracked products. 90-day search growth is +9.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the it cosmetics lip niche?
- 3 brands and 4 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in it cosmetics lip?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 2.4%.
- What does it cost to enter the it cosmetics lip niche?
- Listings span $7.96–$21.72; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.