It Cosmetics Brushes
FailThe top 5 brands take 100% of clicks, so It Cosmetics Brushes is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $125K/yr137K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 22 sellers
Flapen Score
It Cosmetics Brushes against its category
The dotted line is the Beauty & Personal Care average. Past it, It Cosmetics Brushes is stronger. Inside it, weaker.
Market
The It Cosmetics Brushes market on Amazon at a glance
Shoppers on Amazon United States searched for It Cosmetics Brushes 137K times last year and spent an estimated $125K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $125Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- it cosmetics brush27K searches a year
02 · Price
A sale here is worth $24.41.
Listings sell for $24.41 on average, from $8.67 to $41.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.41 that is $6K to $12K a year per listing.
- Average price
- $24.41inside the $15 to $100 sweet spot
- Price range
- $8.67–$41.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #85 within Makeup Brushes & Tools. It carries 4,551 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #85in Makeup Brushes & Tools
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 4,551per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top It Cosmetics Brushes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 - Dual-Ended Premium Makeup Brush for Foundation Concealer & Contour Ultra-Soft Synthetic Fibers Airbrush Finish Pro-Hygienic Cruelty-free
- Price
- $36.52
- Rating
- 4.5/5
- Reviews
- 2,387
- Age
- 12y ago

Daubigny Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer
- Price
- $8.79
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 2y ago

IT Cosmetics Heavenly Luxe Flat Top Buffing Foundation Brush #6 - Foundation Brush for Liquid Makeup & Foundation Powder - Makeup Brush With Award-Winning Heavenly Luxe Hair
- Price
- $41.53
- Rating
- 4.7/5
- Reviews
- 888
- Age
- 10y ago

IT Cosmetics Heavenly Luxe French Boutique Blush Brush #4 - Angled Blush Brush for Cheeks - Liquid & Powder Blush Brush - Makeup Brush With Award-Winning Heavenly Luxe Hair
- Price
- $32.64
- Rating
- 4.6/5
- Reviews
- 315
- Age
- 13y ago

IT Cosmetics Heavenly Luxe Dual Airbrush Concealer Brush #2 - Dual-Ended 2-in-1 Brush for Liquid & Cream Concealer - Buff Away Imperfections - With Award-Winning Heavenly Luxe Hair Silver
- Price
- $23.23
- Rating
- 4.3/5
- Reviews
- 656
- Age
- 9y ago
Trending
estimated 90-day click momentum
Daubigny Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer
- Price
- $8.79
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 2y ago

e.l.f. Complexion Duo Brush Makeup Brush For Applying Foundation & Concealer Creates An Airbrushed Finish Made With Vegan Cruelty-Free Bristles
- Price
- $8.71
- Rating
- 4.6/5
- Reviews
- 6,315
- Age
- 5y ago

Dual-Ended Foundation Brush: Round & Angled makeup brushes 100% Vegan Synthetic Makeup Brush for Flawless Blending and Application of Liquid Powder Cream Blush
- Price
- $8.67
- Rating
- 4.6/5
- Reviews
- 1,167
- Age
- 4y ago

IT Cosmetics Heavenly Luxe Complexion Perfection Brush #7 - Dual-Ended Premium Makeup Brush for Foundation Concealer & Contour Ultra-Soft Synthetic Fibers Airbrush Finish Pro-Hygienic Cruelty-free
- Price
- $36.52
- Rating
- 4.5/5
- Reviews
- 2,387
- Age
- 12y ago

IT Cosmetics Heavenly Luxe Cream Blush Brush #3 - Face Brush for Blush Cream and Bronzer Blush - Soft Bristles - Flawless Streak-Free Application
- Price
- $32.17
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 2y ago
Newest
by launch date
IT Cosmetics Heavenly Luxe Cream Blush Brush #3 - Face Brush for Blush Cream and Bronzer Blush - Soft Bristles - Flawless Streak-Free Application
- Price
- $32.17
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 2y ago

Daubigny Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer
- Price
- $8.79
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 2y ago

Daubigny Makeup Brushes Dual-ended Foundation Brush Concealer Brush Perfect for Any Look Premium Luxe Hair Rounded Taperd Flawless Brush Ideal for Liquid Cream Powder Blending Concealer(Angled)
- Price
- $9.06
- Rating
- 4.5/5
- Reviews
- 1,077
- Age
- 3y ago

Dual-Ended Foundation Brush: Round & Angled makeup brushes 100% Vegan Synthetic Makeup Brush for Flawless Blending and Application of Liquid Powder Cream Blush
- Price
- $8.67
- Rating
- 4.6/5
- Reviews
- 1,167
- Age
- 4y ago

e.l.f. Complexion Duo Brush Makeup Brush For Applying Foundation & Concealer Creates An Airbrushed Finish Made With Vegan Cruelty-Free Bristles
- Price
- $8.71
- Rating
- 4.6/5
- Reviews
- 6,315
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
22
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- IT Cosmetics70%
- Daubigny17%
- KESHIMA5%
- e.l.f.4%
- dpolla3%
Demand
It Cosmetics Brushes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top It Cosmetics Brushes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- it cosmetics brush27K/yr
- mac brushes16K/yr
- it cosmetics foundation brush11K/yr
- it brushes for makeup11K/yr
- it cosmetics brushes38K/yr
- it foundation brush8K/yr
- it brushes7K/yr
- it cosmetic brushes6K/yr
- sephora brush5K/yr
- it brush3K/yr
Reviews and returns
What reviews say buyers love and hate about It Cosmetics Brushes
We read the reviews and the return reasons for every product selling here.
“Small Head”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common It Cosmetics Brushes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









