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It Cosmetics Brushes

Fail

The top 5 brands take 100% of clicks, so It Cosmetics Brushes is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$125K/yr137K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
74%top-5 click share · 5 brands · 22 sellers

Flapen Score

It Cosmetics Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, It Cosmetics Brushes is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The It Cosmetics Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for It Cosmetics Brushes 137K times last year and spent an estimated $125K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
3.7%
Market size, estimated
$125Ka year
Peak month
December2.2× the quietest month
Top search term
it cosmetics brush27K searches a year

02 · Price

A sale here is worth $24.41.

Listings sell for $24.41 on average, from $8.67 to $41.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $24.41 that is $6K to $12K a year per listing.

Average price
$24.41inside the $15 to $100 sweet spot
Price range
$8.67–$41.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #85 within Makeup Brushes & Tools. It carries 4,551 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#85in Makeup Brushes & Tools
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
4,551per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top It Cosmetics Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 217%
  • Brand 35%
  • Brand 44%
  • Brand 53%

Demand

It Cosmetics Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.2×

Search terms

Top It Cosmetics Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • it cosmetics brush27K/yr
  • mac brushes16K/yr
  • it cosmetics foundation brush11K/yr
  • it brushes for makeup11K/yr
  • it cosmetics brushes38K/yr
  • it foundation brush8K/yr
  • it brushes7K/yr
  • it cosmetic brushes6K/yr
  • sephora brush5K/yr
  • it brush3K/yr

Reviews and returns

What reviews say buyers love and hate about It Cosmetics Brushes

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brush Quality”
19%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Small Head”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common It Cosmetics Brushes questions

Answered from the same tracked data.