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isopropyl myristate

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 36Conversion 84Competition 22Returns 92Price range 85Avg price 95Brand share 3Review moat 88Quality gap 32

Avg price

Incredible$27.16

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great239.5

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.80–$105.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$113K

$113K/yr · 44K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, isopropyl myristate is a $113K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

isopropyl myristate market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$81K–$109K
units × avg price
Conversion rate
9.3%
Avg BSR
#791
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
7.1%
Avg brand age
55 months
Avg seller age
154 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

9

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • 33RD PARALLEL SOAP CO.38%
  • Athena38%
  • Soapeauty17%
  • World of Aromas3%
  • HAIMMY3%
  • H&B Oils Center Co.1%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 28 weeks — +8.4% search growth over the last 90 days.
900700Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top isopropyl myristate search terms

  • isopropyl myristate17K/yr
  • ipm11K/yr
  • athena ipm8K/yr
  • isopropyl myristate cosmetic grade3K/yr
  • myristate2K/yr
  • ipm spray for cannabis2K/yr
All search terms

Top isopropyl myristate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$23K30%$34K40%$45K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about isopropyl myristate

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Great product”

Smell20%

“no weird smell”

Pest/Insect Control13%

“This is the best of the best to battle pests that comes in the grow medium that are dormant until it is being used”

Dispensing Mechanism7%

“Works well for dissolving oil based clay, along with getting prosaide off of your skin and SFX appliances”

Advertised Vs Actual Product7%

“arrived exactly as described”

Allergies3%

“No skin irritation”

Safety Standards3%

“I love that it is safe for my animals”

Ease Of Use3%

“Easy to Use”

Leak-Proof2%

“It wasnt spilled or a major leak”

Value For Money2%

“the price is good”

What buyers complain about

Leak-Proof43%

“Item was leaking upon arrival”

Allergies14%

“Do not use if you have a tree nut allergy”

Side Effects14%

“worst experience of my life”

Contamination7%

“there is some type of contamination”

Quality-Overall5%

“just think the container quality could be improved”

Top return reasons

Leak-Proof64%
Value For Money7%
Functionality-Overall6%
Smell5%
Advertised Vs Actual Product5%
Moist/Dry2%
Product Condition2%
Thickness2%
Water Resistance2%
Ingredients-Overall2%

Common questions

Is isopropyl myristate profitable to sell on Amazon United States?
The niche generates $113K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Skip it (47/100).
How competitive is the isopropyl myristate niche?
6 brands and 9 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in isopropyl myristate?
Top complaints mined from reviews: Leak-Proof, Allergies, Side Effects. The return rate is 1.1%.
What does it cost to enter the isopropyl myristate niche?
Listings span $8.80–$105.34; the average listing price is $27.16 (sweet spot $15–$100). The average incumbent carries 240 reviews — the moat a new listing must climb.