Irish Spring Deodorant for Men

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

14.5%

Market size, estimated

$130Ka year

Peak month

August1.3× the quietest month

Top search term

irish spring deodorant45K searches a year

Listings sell for $11.85 on average, from $2.89 to $22.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $11.85 that is $18K to $24K a year per listing.

Average price

$11.85under the $15 to $100 sweet spot

Price range

$2.89–$22.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,500–2,000

Revenue per listing a year

$18K–$24K

Returns

0.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #497 within Deodorants & Antiperspirants. It carries 4,138 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#497in Deodorants & Antiperspirants

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

4,138per listing

Listings tracked

6

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

87 months