irish spring deodorant for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Price range
Okay$2.89–$22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 76K searches
Review moat
Bad4,138.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, irish spring deodorant for men is a $130K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
irish spring deodorant for men market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- $148K–$178K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Speed Stick96%
- Mennen Speed Sticks4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top irish spring deodorant for men search terms
- irish spring deodorant45K/yr
- irish spring deodorant for men19K/yr
- speed stick irish spring9K/yr
- speed stick irish spring deodorant for men3K/yr
Top irish spring deodorant for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speed Stick Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Irish Spring Scent 2.7 oz Stick (4 Pack)
Speed Stick$11.864.7★21,641 rev
Speed Stick Original Antiperspirant & Deodorant Irish Spring 2.70 oz
Speed Stick$2.894.7★906 rev
Speed Stick Antiperspirant and Deodorant Irish Spring Original - 2.7 ounce (6 Pack)
Speed Stick$22.104.7★906 rev
Speed Stick Mens Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce
Speed Stick$6.784.6★394 rev
Mennen Speed Stick Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce (Pack of 4)
Mennen Speed Sticks$16.084.8★953 rev
Newest
by launch dateSpeed Stick Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Irish Spring Scent 2.7 oz Stick (4 Pack)
Speed Stick$11.8621,641 rev
Speed Stick Irish Spring Original 1.8 Oz Deodorant Sticks (Pack Of 3)
Speed Stick$11.3729 rev
Mennen Speed Stick Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce (Pack of 4)
Mennen Speed Sticks$16.08953 rev
Speed Stick Antiperspirant and Deodorant Irish Spring Original - 2.7 ounce (6 Pack)
Speed Stick$22.10906 rev
Speed Stick Mens Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce
Speed Stick$6.78394 rev
Trending
90-day click momentumSpeed Stick Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Irish Spring Scent 2.7 oz Stick (4 Pack)
Speed Stick$11.864.7★
Speed Stick Original Antiperspirant & Deodorant Irish Spring 2.70 oz
Speed Stick$2.894.7★
Speed Stick Antiperspirant and Deodorant Irish Spring Original - 2.7 ounce (6 Pack)
Speed Stick$22.104.7★
Speed Stick Mens Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce
Speed Stick$6.784.6★
Mennen Speed Stick Antiperspirant and Deodorant Irish Spring Original 2.7 Ounce (Pack of 4)
Mennen Speed Sticks$16.084.8★
What buyers say about irish spring deodorant for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh clean smell”
“Good deal”
“As Advertised”
“Very good as expected”
“Stay dry”
“Works well”
“Lasts long”
“Its my go to deodorant stick well worth the price”
“The antiperspirant works well”
“it leaves me feeling clean”
What buyers complain about
“THE SCENT HAS BEEN CHANGED”
“Allergic”
“Small size”
“I had to mold them back together when they arrived”
“the problem is that it stains clothes”
“be careful it the dry powder stick not the solid gel stick”
“Furthermore the entire ingredients list has been changed”
“feels greasy on the skin”
Top return reasons
Common questions
- Is irish spring deodorant for men profitable to sell on Amazon United States?
- The niche generates $130K/yr across 6 tracked products. 90-day search growth is +8.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the irish spring deodorant for men niche?
- 2 brands and 69 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in irish spring deodorant for men?
- Top complaints mined from reviews: Smell, Allergies, Size-Overall. The return rate is 0.2%.
- When does demand for irish spring deodorant for men peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the irish spring deodorant for men niche?
- Listings span $2.89–$22.10; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 4,138 reviews — the moat a new listing must climb.