Iridescent Nail Polish

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

+39.1%

Conversion, latest week

1.9%

Market size, estimated

$41Ka year

Peak month

July1.3× the quietest month

Top search term

iridescent nail polish108K searches a year

Listings sell for $8.57 on average, from $1.03 to $15.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $8.57 that is $0 to $857 a year per listing.

Average price

$8.57under the $15 to $100 sweet spot

Price range

$1.03–$15.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$857

Returns

0.9%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #275 within Nail Polish. It carries 13,985 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

94%

Out of stock, average day

0.3%

Average rank

#275in Nail Polish

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

13,985per listing

Listings tracked

52

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months