Ion Hair Straightener

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

2.7%

Market size, estimated

$178Ka year

Peak month

August1.7× the quietest month

Top search term

dual voltage flat iron for international travel10K searches a year

Listings sell for $59.71 on average, from $7.10 to $188.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $59.71 that is $0 to $6K a year per listing.

Average price

$59.71inside the $15 to $100 sweet spot

Price range

$7.10–$188.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

4.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #179 within Irons. It carries 4,511 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

2.0%

Average rank

#179in Irons

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,511per listing

Listings tracked

48

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months