Is ion color remover profitable to sell on Amazon United States?

The niche generates $43K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Skip it (39/100).

How competitive is the ion color remover niche?

6 brands and 53 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in ion color remover?

Top complaints mined from reviews: Smell, Color, Functionality-Overall. The return rate is 1.4%.

What does it cost to enter the ion color remover niche?

Listings span $10.15–$21.99; the average listing price is $14.67 (sweet spot $15–$100). The average incumbent carries 3,007 reviews — the moat a new listing must climb.

ion color remover

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Good$14.67

avg listing price — sweet spot $15–$100

Price range

Good$10.15–$21.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,006.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$43K

$43K/yr · 127K searches

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, ion color remover is a $43K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

ion color remover market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $73K–$88K; units × avg price
Conversion rate: 2.3%
Avg BSR: #313
Page quality: 0%
Prime: 89%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

One 'N Only61%
Color Oops15%
ion11%
Punky8%
SALERM4%
Clairol2%

Top ion color remover search terms

colorfix hair color remover25K/yr +12.8%4.9% conv.
color fix23K/yr +5.7%5.1% conv.
ion color remover17K/yr +33.4%1.5% conv.
colorfix19K/yr +8.3%4.5% conv.
color fix hair color remover12K/yr -1.5%4.8% conv.
ion hair color remover9K/yr +17.1%1.5% conv.
argan oil color remover5K/yr +18.6%5.1% conv.
one n only colorfix hair color remover3K/yr +62.3%5.6% conv.
color off4K/yr -0.4%5.1% conv.
punky color remover5K/yr -5.0%7.4% conv.

All search terms

Top ion color remover products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

One n Only Colorfix Hair Color Remover Kit - Professional Hair Dye Remover With Argan Oil - Provides Targeted Color Correction for All Types - Cruelty Free Formula (1 Kit)

One 'N Only$18.174.0★4,427 rev

One n Only Colorfix Semi Permanent Hair Color Remover Kit - Professional Hair Dye Remover With Argan Oil - Provides Targeted Color Correction for All Types - Cruelty Free Formula (1 Kit)

One 'N Only$16.183.5★195 rev

Color Oops Extra Conditioning Hair Color Remover 1 Application Hair Dye Remover Processes in 20 Minutes Safely Removes Permanent & Semi-Permanent Dye Ammonia & Bleach Free

Color Oops$11.373.8★8,198 rev

ion Color Corrector Kit

ion$10.153.7★29 rev

Punky Colour Off Hair Color Remover Hair Dye Remover Easily Removes Temporary Permanent & Semi Permanent Dye Ammonia Free Bleach Kit

Punky$15.064.0★954 rev

Newest

by launch date

Clairol Pro Fixer Hair Color Remover Kit | Remove Permanent and Non-Permanent Color | Quick and Easy With Only 1 Rinse

Clairol$10.2678 rev

6mo ago

One n Only Colorfix Semi Permanent Hair Color Remover Kit - Professional Hair Dye Remover With Argan Oil - Provides Targeted Color Correction for All Types - Cruelty Free Formula (1 Kit)

One 'N Only$16.18195 rev

3y ago

ion Color Corrector Kit

ion$10.1529 rev

6y ago

Ion Bright White Creme Lightener 10.6 Oz

ion$17.692,611 rev

6y ago

Punky Colour Off Hair Color Remover Hair Dye Remover Easily Removes Temporary Permanent & Semi Permanent Dye Ammonia Free Bleach Kit

Punky$15.06954 rev

7y ago

What buyers say about ion color remover

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“It absolutely creates a lovely color”

Quality-Overall10%

“Overall, its a good product if you are patient and follow the instructions carefully”

Ease Of Use7%

“Easy and Convenient”

Advertised Vs Actual Product6%

“Does what it says it does”

Efficiency5%

“effective”

Suitability Colored Hair5%

“Worked nicely to lighten my brown hair”

Smell5%

“The smell is also more tolerable than expected”

Soft Feel4%

“My hair feels softer”

Color Fading/Discoloration4%

“Works well and removes color fast”

Value For Money3%

“The price is great”

What buyers complain about

Smell21%

“Strong chemical smell”

Color21%

“it was too dark”

Functionality-Overall16%

“Barely worked”

Suitability Colored Hair9%

“Does not work on dyed black hair dont waste your money”

Damage/Burn Hair3%

“it damage your hair”

Hair Related2%

“it left my hair fried and orange”

Value For Money2%

“Not worth the cost”

Color Fading/Discoloration2%

“Not Worth It – Caused Damage and Discoloration”

Moist/Dry1%

“Hair was a little dry”

Instructions/User Manual/Troubleshooting1%

“it didnt work even when instructions were followed”

Top return reasons

Functionality-Overall28%

Advertised Vs Actual Product12%

Suitability Colored Hair10%

Color8%

Leak-Proof7%

Damage/Burn Hair5%