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Ion Color Remover

Fail

The top 5 brands take 98% of clicks, so Ion Color Remover is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$43K/yr127K searches / yr
90-day growth
+12.3%search demand this quarter
Competition
89%top-5 click share · 6 brands · 53 sellers

Flapen Score

Ion Color Remover against its category

The dotted line is the Beauty & Personal Care average. Past it, Ion Color Remover is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ion Color Remover market on Amazon at a glance

Shoppers on Amazon United States searched for Ion Color Remover 127K times last year and spent an estimated $43K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+12.3%
Conversion, latest week
2.3%
Market size, estimated
$43Ka year
Top search term
colorfix hair color remover25K searches a year

02 · Price

A sale here is worth $14.67.

Listings sell for $14.67 on average, from $10.15 to $21.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $14.67 that is $7K to $11K a year per listing.

Average price
$14.67under the $15 to $100 sweet spot
Price range
$10.15–$21.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$7K–$11K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #313 within Hair Coloring Products. It carries 3,007 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#313in Hair Coloring Products
Average rating
3.91 starsAmazon United States average 4.42 stars
Average reviews
3,007per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Ion Color Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

53

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 215%
  • Brand 311%
  • Brand 48%
  • Brand 54%
  • Brand 62%

Search terms

Top Ion Color Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colorfix hair color remover25K/yr
  • color fix23K/yr
  • ion color remover17K/yr
  • colorfix19K/yr
  • color fix hair color remover12K/yr
  • ion hair color remover9K/yr
  • argan oil color remover5K/yr
  • one n only colorfix hair color remover3K/yr
  • color off4K/yr
  • punky color remover5K/yr

Reviews and returns

What reviews say buyers love and hate about Ion Color Remover

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
21%of negative reviews mention “Smell”
1.4%of orders come back
“Strong chemical smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ion Color Remover questions

Answered from the same tracked data.