invictus cologne for men
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$78.44avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 1.3M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$24.28–$175.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,636.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, invictus cologne for men is a $1.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
invictus cologne for men market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $1.6M–$2.0M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #516
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 95%
- Out of stock
- 33.3%
- Avg brand age
- 66 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
93
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
4%
- Rabanne43%
- Armaf40%
- Invictus Templar6%
- A CENTER4%
- Sandora Fragrances3%
- Lusilushy2%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 28 weeks — +3.3% search growth over the last 90 days.Top invictus cologne for men search terms
- invictus252K/yr
- odyssey aqua168K/yr
- invictus cologne for men348K/yr
- invictus paco rabanne107K/yr
- paco rabanne invictus74K/yr
- invictus parfum56K/yr
- perfume invictus para hombre53K/yr
- armaf odyssey aqua25K/yr
- invictus cologne39K/yr
- invictus victory36K/yr
Top invictus cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Armaf Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce
Armaf$30.524.7★2,162 rev
Armaf Odyssey Aqua Edition Citrus Aromatic Fresh Woody Eau de Parfum Spray Long-Lasting Fragrance for Men 2.02 Ounce / 60 ml
Armaf$26.254.6★227 rev
Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 1.7 oz
Rabanne$62.364.7★18,629 rev
Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 3.4 oz
Rabanne$102.484.7★18,629 rev
Rabanne Invictus Eau de Toilette - Long Lasting Woody Aquatic Cologne for Men with Marine Grapefruit & Guaiac Wood - Trophy Bottle French Fragrance Spray from Paris 6.8 oz
Rabanne$89.384.7★18,629 rev
Newest
by launch date
Rabanne Invictus Elixir Parfum for Men - Long Lasting Ambery Aromatic Cologne with Salted Mineral Accord Aromatic Cypress & Vanilla Caviar - Golden Trophy Bottle French Fragrance Spray 3.4 oz
Rabanne$175.5833 rev
Lusilushy Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce
Lusilushy$25.697 rev
FURFITT Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce
FURFITT$24.6111 rev
Rabanne Invictus Victory Absolu Parfum Intense for Men - Long Lasting Ambery Woody with Black Pepper Amber & Sandalwood - Trophy Bottle French Fragrance Spray 1.7 oz
Rabanne$143.43103 rev
Rabanne Invictus Victory Absolu Parfum Intense for Men - Long Lasting Ambery Woody with Black Pepper Amber & Sandalwood - Trophy Bottle French Fragrance Spray 3.4 oz
Paco Rabanne$170.45103 rev
Trending
90-day click momentumRabanne Invictus Elixir Parfum for Men - Long Lasting Ambery Aromatic Cologne with Salted Mineral Accord Aromatic Cypress & Vanilla Caviar - Golden Trophy Bottle French Fragrance Spray 3.4 oz
Rabanne$175.584.6★
Lusilushy Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce
Lusilushy$25.692.7★
FURFITT Odyssey Aqua Edition for Men Eau de Parfum Spray 3.4 Ounce
FURFITT$24.613.8★
Invictus Templar Modular Tactical Vest - Made With 1000D CORDURA Nylon Metal Quick Release Buckles Laser-Cut MOLLE Webbing - For Range Training Drills Airsoft & Weighted Fitness Vest - Coyote Brown
Invictus Templar$146.874.4★
Invictus Templar Armiger Modular Tactical Belt 3 Part 1000D Nylon with Anti-Slip Pad Metal Quick Release Buckle MOLLE Webbing for Range Training Outdoor Activities Airsoft - Ranger Green
Invictus Templar$49.313.8★
What buyers say about invictus cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Smells tropical”
“It is a reliable”
“It is a reliable”
“Great value”
“leaves a smooth scent trail as you move”
“This arrived and as expected”
“thats where it really shines”
“it actually fits the way a plate carrier is supposed to it fits strike face lvl 4+ plate with ease”
“Perfect for a gift”
“it stays on skin”
What buyers complain about
“Scent is weak”
“Longevity is weak”
“this 10/10 wish it was cheaper”
“The bottle is very small - completely different from what is displayed on the website”
“Cheap”
“Way too strong”
“This smells awfully cheap and like alcohol”
“This is just water don't buy”
“Makes me nauseous”
“I was scammed”
Top return reasons
Common questions
- Is invictus cologne for men profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 21 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the invictus cologne for men niche?
- 8 brands and 93 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in invictus cologne for men?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
- What does it cost to enter the invictus cologne for men niche?
- Listings span $24.28–$175.58; the average listing price is $78.44 (sweet spot $15–$100). The average incumbent carries 3,637 reviews — the moat a new listing must climb.