Invictus Cologne for Men

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

1.2%

Market size, estimated

$1.3Ma year

Top search term

invictus252K searches a year

Listings sell for $78.44 on average, from $24.28 to $175.58. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $78.44 that is $59K to $78K a year per listing.

Average price

$78.44inside the $15 to $100 sweet spot

Price range

$24.28–$175.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$59K–$78K

Returns

0.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 33.3% of listings are out of stock. The average listing ranks #516 within Men's. It carries 3,637 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

90%

Out of stock, average day

33.3%

Average rank

#516in Men's

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

3,637per listing

Listings tracked

21

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

66 months