Intimate Area Skin Lightening

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months

569K

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

2.9%

Market size, estimated

$292Ka year

Peak month

July2.4× the quietest month

Top search term

intimate bleaching cream106K searches a year

Listings sell for $17.57 on average, from $7.83 to $24.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $17.57 that is $13K to $18K a year per listing.

Average price

$17.57inside the $15 to $100 sweet spot

Price range

$7.83–$24.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$13K–$18K

Returns

0.8%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #288 within Creams. It carries 2,987 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

15.4%

Average rank

#288in Creams

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

2,987per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months