intelligence lipstick
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great434.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$8.89–$25.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, intelligence lipstick is a $49K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
intelligence lipstick market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $37K–$44K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #421
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 85%
- Out of stock
- 9.0%
- Avg brand age
- 11 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
11
Sellers
11
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
10%
- Fenvio Lipstick58%
- ZARICS14%
- REATIFUL7%
- Generic5%
- Areliaa Lipstlck4%
- BYMOLIA3%
- Open — no brand owns it (5 brands, 10%)
Demand
Weekly Amazon search volume, last 29 weeks — -5.5% search growth over the last 90 days.Top intelligence lipstick search terms
- fenvio truetone - ph adjusting lipstick14K/yr
- fenvio lipstick13K/yr
- fenvio ph adjusting lipstick3K/yr
- fenvio3K/yr
Top intelligence lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fenvio Lipstick - pH Adjusting Lipstick for Mature Women Transfer Proof Color Changing Lipstick Made Specifically for Mature Lips Makes Your Lips Look Fuller Softer & More Defined (2 pcs)
Fenvio Lipstick$24.573.3★83 rev
Fenvio Lipstick - pH Adjusting Lipstick for Mature Women Transfer Proof Color Changing Lipstick Long Lasting Warm Change Waterproof Glossy Shine Lip (1 pcs)
Fenvio Lipstick$15.923.4★172 rev
Color Changing Lipstick PH Lipstick Color Changing PH Adjusting Lip stick Clear Lip stick That Changes Color Long Lasting Moisturizing Tinted Lip Balm Non-Sticky Formula Mothers Day Gifts (1pcs)
ZARICS$8.893.8★1,702 rev
REATIFUL Transferproof Color Changing Lipstick Areliaa Lipstick Long Lasting 24 Hours Moisturizing Glossy Shine Lip Gloss for Women (1pcs)
REATIFUL$9.913.7★879 rev
2026 New Lipstick for Older Women PH Color Changing Lipstick Skin-Adaptive Lipsticks Transferproof Clear Lip Sticks Long Lasting Moisturizing Tinted Lip Balm (1 pcs)
Generic$11.924.0★59 rev
Newest
by launch date
BOLUBOYA Color Changing Lipstick Changes Color for Women
BOLUBOYA$9.6636 rev
2 Pack pH Color Changing Lipstick for Women Clear Lip Stick That Adapts to Your Natural Tone Long Lasting Moisturizing Lip Balm with Glossy Finish
Yurisphere$25.115 rev
2026 New Lipstick for Older Women PH Color Changing Lipstick Skin-Adaptive Lipsticks Transferproof Clear Lip Sticks Long Lasting Moisturizing Tinted Lip Balm (1 pcs)
Generic$11.9259 rev
Areliaa Lipstlck pH Color Changing Lipstick 2 Pack pH Reactive Lip Tint with Glossy Finish Clear Moisturizing Lip Balm Personalized Pink Shade for Daily Makeup
Areliaa Lipstlck$24.874 rev
Coellyo True Lipstick for Older Women pH Lipstick Color Changing Long Lasting Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks Clear Lipsticks That Changes Color
Coellyo True$13.5310 rev
Trending
90-day click momentum2 Pack pH Color Changing Lipstick for Women Clear Lip Stick That Adapts to Your Natural Tone Long Lasting Moisturizing Lip Balm with Glossy Finish
Yurisphere$25.113.3★
BOLUBOYA Color Changing Lipstick Changes Color for Women
BOLUBOYA$9.663.0★
Areliaa Lipstlck pH Color Changing Lipstick 2 Pack pH Reactive Lip Tint with Glossy Finish Clear Moisturizing Lip Balm Personalized Pink Shade for Daily Makeup
Areliaa Lipstlck$24.872.8★
Coellyo True Lipstick for Older Women pH Lipstick Color Changing Long Lasting Transferproof Colors Hydration Without Stripping Skin-Adaptive Lipsticks Clear Lipsticks That Changes Color
Coellyo True$13.534.2★
Tiostep Color Changing Lipstick PH Adjusting Clear Changes Color Lipstick Suitable for All Skin Tones Long Lasting Moisturizing Tinted Lip Balm Great Gift for Women
Tiostep$10.013.3★
What buyers say about intelligence lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“the color is accurate”
“Very hydrating”
“feels really soft”
“overall is a nice lip gloss”
“Does what it says”
“Reasonably priced”
“It smells so pretty”
“The durability appears good for everyday wear with occasional reapplication”
“It brings color to my face”
“Easy to use”
What buyers complain about
“Color is faint”
“Easily breaks”
“So dry”
“Not as described”
“Strong smell”
“Doesn't work”
“Not worth the money or time”
“Bad quality”
“Barely changes color”
“Allergic Reaction”
Top return reasons
Common questions
- Is intelligence lipstick profitable to sell on Amazon United States?
- The niche generates $49K/yr across 13 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the intelligence lipstick niche?
- 11 brands and 11 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in intelligence lipstick?
- Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.2%.
- What does it cost to enter the intelligence lipstick niche?
- Listings span $8.89–$25.11; the average listing price is $14.77 (sweet spot $15–$100). The average incumbent carries 435 reviews — the moat a new listing must climb.