Intelligence Lipstick

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

32K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

10.5%

Market size, estimated

$49Ka year

Top search term

fenvio truetone - ph adjusting lipstick14K searches a year

Listings sell for $14.77 on average, from $8.89 to $25.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.77 that is $1K to $4K a year per listing.

Average price

$14.77under the $15 to $100 sweet spot

Price range

$8.89–$25.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #421 within Lips. It carries 435 reviews at 3.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

85%

Out of stock, average day

9.0%

Average rank

#421in Lips

Average rating

3.55 starsAmazon United States average 4.42 stars

Average reviews

435per listing

Listings tracked

13

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

11 months