Instituto Espaol
FailThe top 5 brands take 100% of clicks, so Instituto Espaol is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $58K/yr84K searches / yr
- 90-day growth
- -5.5%search demand this quarter
- Competition
- 50%top-5 click share · 4 brands · 95 sellers
Flapen Score
Instituto Espaol against its category
The dotted line is the Beauty & Personal Care average. Past it, Instituto Espaol is stronger. Inside it, weaker.
Market
The Instituto Espaol market on Amazon at a glance
Shoppers on Amazon United States searched for Instituto Espaol 84K times last year and spent an estimated $58K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -5.5%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $58Ka year
- Peak month
- April1.2× the quietest month
- Top search term
- instituto espaol37K searches a year
02 · Price
A sale here is worth $11.92.
Listings sell for $11.92 on average, from $6.00 to $21.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.92 that is $1K to $3K a year per listing.
- Average price
- $11.92under the $15 to $100 sweet spot
- Price range
- $6.00–$21.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,039 within Lotions. It carries 3,646 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,039in Lotions
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,646per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Instituto Espaol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Avena Instituto Espanol Moisturizing Hand and Body Lotion Helps Moisture Soften and Nourish your skin 2-pack Of 17 FL Oz 2 Bottles
- Price
- $9.33
- Rating
- 4.7/5
- Reviews
- 1,123
- Age
- 5y ago

Avena Instituto Espanol Collagen Body Regeneration Softens & Moisturizes Skin Repair Formula 2-pack Of 17 FL Oz each 2 Bottles
- Price
- $10.59
- Rating
- 4.7/5
- Reviews
- 1,842
- Age
- 5y ago

Avena Instituto Espaol Moisturizing Cream Hand & Body Revitalizes and Protects Your Skin 2-Pack of 6.8 FL Oz Each
- Price
- $6.00
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 5y ago

Instituto Espanol Rosa Body Oil Smoothness for Your Skin Moisturizing and Regenerating 2-Pack 8.5 FL Oz Each
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 3,894
- Age
- 5y ago

Avena Instituto Espaol Collagen Regeneration Cream 2-Pack 6.8 Fl Oz
- Price
- $9.04
- Rating
- 4.7/5
- Reviews
- 1,286
- Age
- 5y ago
Trending
estimated 90-day click momentum
Avena Collagen Body Regeneration Lotion Softerns & Collagen Moisturizes Body Cream
- Price
- $9.57
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11y ago

Urea Crema De Pies Codos Y Manos 150 Ml
- Price
- $10.53
- Rating
- 4.5/5
- Reviews
- 7,371
- Age
- 10y ago

Urea + Panthenol Moisturising Lotion Spanish Institute Dispenser 500 ml
- Price
- $18.74
- Rating
- 4.6/5
- Reviews
- 839
- Age
- 7y ago

Instituto Espaol Almond Body Oil Smoothness for Your Skin Moisturizer 2-Pack of 8.5 FL Oz Each
- Price
- $8.90
- Rating
- 4.6/5
- Reviews
- 3,894
- Age
- 5y ago

SPANISH INSTITUTE UREA BODY CREAM 400ML
- Price
- $15.10
- Rating
- 4.5/5
- Reviews
- 4,162
- Age
- 12y ago
Newest
by launch date
Avena Instituto Espanol Intense Repair Protection Body Lotion for Sensitive Skin Soothes The Skin Intense Emollient Soft and Glowing Skin Dry Skin 17 Fl Oz Each 2- Pack Bottles
- Price
- $11.54
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 3y ago

NutritiveBody Milk Instituto Espaol Rosehip (950 ml)
- Price
- $21.90
- Rating
- 4.5/5
- Reviews
- 3,220
- Age
- 3y ago

Instituto Espanol Rosa Body Oil Smoothness for Your Skin Moisturizing and Regenerating 2-Pack 8.5 FL Oz Each
- Price
- $8.01
- Rating
- 4.6/5
- Reviews
- 3,894
- Age
- 5y ago

Avena Instituto Espaol Collagen Regeneration Cream 2-Pack 6.8 Fl Oz
- Price
- $9.04
- Rating
- 4.7/5
- Reviews
- 1,286
- Age
- 5y ago

Avena Instituto Espanol Deodorant Roll-On 3 pack 2.5 Oz each 3 Bottles
- Price
- $11.89
- Rating
- 4.7/5
- Reviews
- 1,470
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
95
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 91%
Open market
0%
- Avena Instituto Espanol66%
- Instituto Español30%
- Aveeno2%
- Avena2%
- Open — no brand owns it (0%)
Demand
Instituto Espaol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Instituto Espaol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- instituto espaol37K/yr
- avena instituto espaol20K/yr
- avena lotion11K/yr
- crema de avena7K/yr
- instituto espanol3K/yr
- avena collagen cream6K/yr
Reviews and returns
What reviews say buyers love and hate about Instituto Espaol
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instituto Espaol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









