instituto espaol
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.92avg listing price — sweet spot $15–$100
Price range
Okay$6.00–$21.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,645.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, instituto espaol is a $58K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
instituto espaol market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $60K–$72K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #1,039
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
95
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
0%
- Avena Instituto Espanol66%
- Instituto Español30%
- Aveeno2%
- Avena2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top instituto espaol search terms
- instituto espaol37K/yr
- avena instituto espaol20K/yr
- avena lotion11K/yr
- crema de avena7K/yr
- instituto espanol3K/yr
- avena collagen cream6K/yr
Top instituto espaol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Avena Instituto Espanol Moisturizing Hand and Body Lotion Helps Moisture Soften and Nourish your skin 2-pack Of 17 FL Oz 2 Bottles
Avena Instituto Espanol$9.334.7★1,123 rev
Avena Instituto Espanol Collagen Body Regeneration Softens & Moisturizes Skin Repair Formula 2-pack Of 17 FL Oz each 2 Bottles
Avena Instituto Espanol$10.594.7★1,842 rev
Avena Instituto Espaol Moisturizing Cream Hand & Body Revitalizes and Protects Your Skin 2-Pack of 6.8 FL Oz Each
Avena Instituto Espanol$6.004.8★395 rev
Instituto Espanol Rosa Body Oil Smoothness for Your Skin Moisturizing and Regenerating 2-Pack 8.5 FL Oz Each
Instituto Español$8.014.6★3,894 rev
Avena Instituto Espaol Collagen Regeneration Cream 2-Pack 6.8 Fl Oz
Avena Instituto Espanol$9.044.7★1,286 rev
Newest
by launch date
Avena Instituto Espanol Intense Repair Protection Body Lotion for Sensitive Skin Soothes The Skin Intense Emollient Soft and Glowing Skin Dry Skin 17 Fl Oz Each 2- Pack Bottles
Avena Instituto Espanol$11.5435 rev
NutritiveBody Milk Instituto Espaol Rosehip (950 ml)
Instituto Español$21.903,220 rev
Instituto Espanol Rosa Body Oil Smoothness for Your Skin Moisturizing and Regenerating 2-Pack 8.5 FL Oz Each
Instituto Español$8.013,894 rev
Avena Instituto Espaol Collagen Regeneration Cream 2-Pack 6.8 Fl Oz
Avena Instituto Espanol$9.041,286 rev
Avena Instituto Espanol Deodorant Roll-On 3 pack 2.5 Oz each 3 Bottles
Avena Instituto Espanol$11.891,470 rev
Trending
90-day click momentum
Avena Collagen Body Regeneration Lotion Softerns & Collagen Moisturizes Body Cream
Avena$9.574.7★
Urea Crema De Pies Codos Y Manos 150 Ml
Instituto Español$10.534.5★
Urea + Panthenol Moisturising Lotion Spanish Institute Dispenser 500 ml
Instituto Español$18.744.6★
Instituto Espaol Almond Body Oil Smoothness for Your Skin Moisturizer 2-Pack of 8.5 FL Oz Each
Instituto Español$8.904.6★
SPANISH INSTITUTE UREA BODY CREAM 400ML
Instituto Español$15.104.5★
What buyers say about instituto espaol
What buyers praise and complain about, mined from review topics.What buyers love
“Smells so pretty”
“Excellent moisturizer”
“No complaints”
“leaves skin soft”
“Good Value”
“Helps with dry skin”
“very nice for my skin”
“It works as advertised”
“No irritation”
“It absorbs nicely”
What buyers complain about
“No smell”
“Got allergic reaction”
“broken pump”
“after applying it was a little sticky”
“Goes on a bit oily”
“Very watery”
“Not as dense as I would like”
“nothing worked like this aveeno”
“Was surprised to see the box is quite large”
“not if you looking something very hydrating”
Top return reasons
Common questions
- Is instituto espaol profitable to sell on Amazon United States?
- The niche generates $58K/yr across 29 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the instituto espaol niche?
- 4 brands and 95 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in instituto espaol?
- Top complaints mined from reviews: Smell, Allergies, Motor Power. The return rate is 0.3%.
- When does demand for instituto espaol peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the instituto espaol niche?
- Listings span $6.00–$21.90; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 3,646 reviews — the moat a new listing must climb.