Instant Tan

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

+71.9%

Conversion, latest week

2.9%

Market size, estimated

$49Ka year

Peak month

January2.3× the quietest month

Top search term

clinique bronzer26K searches a year

Listings sell for $29.78 on average, from $4.50 to $52.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $29.78 that is $7K to $15K a year per listing.

Average price

$29.78inside the $15 to $100 sweet spot

Price range

$4.50–$52.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$7K–$15K

Returns

1.0%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #160 within Face. It carries 5,498 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

94%

Out of stock, average day

13.9%

Average rank

#160in Face

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

5,498per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

71 months