innisfree vitamin c serum
Worth a lookShows a sweet-spot price point ($29.14 avg), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$29.14avg listing price — sweet spot $15–$100
Price range
Incredible$25.68–$32.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+81.8%90-day search growth — must beat 0% to launch
Review moat
Great333.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 52K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, innisfree vitamin c serum is a $107K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
innisfree vitamin c serum market data
- Units sold / yr
- 4K–5K
- avg 1,000–1,250/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- innisfree100%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +81.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top innisfree vitamin c serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Innisfree Green Tea Enzyme Vitamin C Serum for Brightening | Sunspots Post-Breakout Marks and Dark Spot Correction | Hydrating Korean Face Serum for Radiant Glow 1.01 Fl Oz
innisfree$29.244.6★654 rev
innisfree Green Tea Enzyme Vitamin C Toner Pads | Brightening Korean Face Pads with Hyaluronic Acid and Niacinamide for Dark Spots Radiance and Even Skin Tone | 60 Pads
innisfree$25.684.6★298 rev
Innisfree Brighten + Protect Set | Korean Skincare Set with Lightweight Broad Spectrum SPF 36 and Brightening Vitamin C Serum for Glow and Dark Spots
innisfree$32.504.2★48 rev
Newest
by launch dateInnisfree Brighten + Protect Set | Korean Skincare Set with Lightweight Broad Spectrum SPF 36 and Brightening Vitamin C Serum for Glow and Dark Spots
innisfree$32.5048 rev
innisfree Green Tea Enzyme Vitamin C Toner Pads | Brightening Korean Face Pads with Hyaluronic Acid and Niacinamide for Dark Spots Radiance and Even Skin Tone | 60 Pads
innisfree$25.68298 rev
Innisfree Green Tea Enzyme Vitamin C Serum for Brightening | Sunspots Post-Breakout Marks and Dark Spot Correction | Hydrating Korean Face Serum for Radiant Glow 1.01 Fl Oz
innisfree$29.24654 rev
Trending
90-day click momentumInnisfree Green Tea Enzyme Vitamin C Serum for Brightening | Sunspots Post-Breakout Marks and Dark Spot Correction | Hydrating Korean Face Serum for Radiant Glow 1.01 Fl Oz
innisfree$29.244.6★
innisfree Green Tea Enzyme Vitamin C Toner Pads | Brightening Korean Face Pads with Hyaluronic Acid and Niacinamide for Dark Spots Radiance and Even Skin Tone | 60 Pads
innisfree$25.684.6★
Innisfree Brighten + Protect Set | Korean Skincare Set with Lightweight Broad Spectrum SPF 36 and Brightening Vitamin C Serum for Glow and Dark Spots
innisfree$32.504.2★
What buyers say about innisfree vitamin c serum
What buyers praise and complain about, mined from review topics.What buyers love
“give your skin a brighter glow”
“Great product”
“This serum did a good job fading recent spots”
“Really nice feel”
“leave my face feeling hydrated”
“Its a really great product at an affordable price”
“smells fresh”
“They are great toner pads, leave your skin nourished and clean”
“It also provides hydration because of the green tea I believe while still feeling light weight”
“Last long time”
What buyers complain about
“there are a bunch of white pimples all around my mouth”
“There is no fragrance that I can tell”
“Once it dries it really is not hydrating at all”
“slow results”
“It is rather sticky”
“Smaller that expected”
“Matter of fact, it broke me out some more. which led to me having MORE dark spots & scars”
“It is a little on the pricey side”
“In fact, I had to stop using it completely for a week and use really heavy moisturizer until my skin recovered”
Top return reasons
Common questions
- Is innisfree vitamin c serum profitable to sell on Amazon United States?
- The niche generates $107K/yr across 3 tracked products. 90-day search growth is +81.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the innisfree vitamin c serum niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in innisfree vitamin c serum?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 1.4%.
- When does demand for innisfree vitamin c serum peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the innisfree vitamin c serum niche?
- Listings span $25.68–$32.50; the average listing price is $29.14 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.