innisfree toner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Incredible$16.53–$33.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.90avg listing price — sweet spot $15–$100
Market size
Okay$227K$227K/yr · 574K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,893.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, innisfree toner is a $227K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Apr–May–Jun–Jul. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
innisfree toner market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- $261K–$314K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 118 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- ANUA77%
- medicube18%
- Medik85%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +3.3% search growth over the last 90 days.Peak months: Jan, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×
Top innisfree toner search terms
- pha369K/yr
- anua pads46K/yr
- anua toner pads59K/yr
- pha exfoliant12K/yr
- medicube zero pore pad mild15K/yr
- anua heartleaf 77 clear pad7K/yr
- anua pad8K/yr
- anua exfoliating pads7K/yr
- anua 77 toner pads5K/yr
- anua toner pad6K/yr
Top innisfree toner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anua Heartleaf 77 Toner Pads Daily Exfoliating Toner Pad for Skin Texture Care with Centella & PHA Dual-Textured Pore Pads for Sensitive Skin Smooth Skin Non-Comedogenic Korean Skin Care 70 Pads
ANUA$20.604.5★4,970 rev
Anua Niacinamide 5 TXA Toner Pads Daily Facial Pads for Glass Skin Under Eye Brightener with Tranexamic Acid & Pink Vitamin Hydration & Spot Care for Hyperpigmentation Korean Skin Care 60 Pads
ANUA$20.064.5★4,970 rev
Anua PDRN 100 Hyaluronic Acid Hydrating Dual-Textured Toner Pads Salmon DNA & Collagen Face for Glass Skin Glow & Makeup Prep Sensitive & Dry Skin Korean Skincare 6.1 fl oz 60 Count
ANUA$20.194.5★4,970 rev
medicube Toner Pads Zero Pore Pad Mild 2.0 | Gentle Calming Toner Pad for Exfoliation Minimizing Pores & Blackhead Removal with PHA | Ideal for All Skin Types | Korean Skin Care 70 Pads (1 Pack)
medicube$17.074.6★2,651 rev
ANUA Azelaic Acid 10 Hyaluronic Acid Soothing Toner Pads Hydrating Facial Mask for Redness Pore & Blemish Care Quick & Easy Stretchable Formula Korean Skincare 90 Pads
ANUA$20.564.5★4,970 rev
Newest
by launch date
Anua 8 Hyaluronic Acid Catechin Calming Pad Hydrating & Cooling Toner Pad for Face Daily Exfoliating Pad Pore Care & Even Skin Texture Makeup Prep for All Skin Types Korean Skincare 110 Pads
ANUA$18.704,970 rev
Anua Niacinamide 5 TXA Toner Pads Daily Facial Pads for Glass Skin Under Eye Brightener with Tranexamic Acid & Pink Vitamin Hydration & Spot Care for Hyperpigmentation Korean Skin Care 60 Pads
ANUA$20.064,970 rev
Anua PDRN 100 Hyaluronic Acid Hydrating Dual-Textured Toner Pads Salmon DNA & Collagen Face for Glass Skin Glow & Makeup Prep Sensitive & Dry Skin Korean Skincare 6.1 fl oz 60 Count
ANUA$20.194,970 rev
ANUA Azelaic Acid 10 Hyaluronic Acid Soothing Toner Pads Hydrating Facial Mask for Redness Pore & Blemish Care Quick & Easy Stretchable Formula Korean Skincare 90 Pads
ANUA$20.564,970 rev
medicube Toner Pads Zero Pore Pad Mild 2.0 | Gentle Calming Toner Pad for Exfoliation Minimizing Pores & Blackhead Removal with PHA | Ideal for All Skin Types | Korean Skin Care 70 Pads (1 Pack)
medicube$17.072,651 rev
Trending
90-day click momentumAnua PDRN 100 Hyaluronic Acid Hydrating Dual-Textured Toner Pads Salmon DNA & Collagen Face for Glass Skin Glow & Makeup Prep Sensitive & Dry Skin Korean Skincare 6.1 fl oz 60 Count
ANUA$20.194.5★
Anua Heartleaf 77 Toner Pads Daily Exfoliating Toner Pad for Skin Texture Care with Centella & PHA Dual-Textured Pore Pads for Sensitive Skin Smooth Skin Non-Comedogenic Korean Skin Care 70 Pads
ANUA$20.604.5★
Medik8 Press and Glow Daily Exfoliating PHA Tonic with Enzyme Activator - Polyhydroxy Acid Face Toner - Gentle and Cleansing Face Tonic - 6.7 oz
Medik8$33.454.3★
Anua 8 Hyaluronic Acid Catechin Calming Pad Hydrating & Cooling Toner Pad for Face Daily Exfoliating Pad Pore Care & Even Skin Texture Makeup Prep for All Skin Types Korean Skincare 110 Pads
ANUA$18.704.5★
medicube Toner Pads Zero Pore Pad Mild 2.0 | Gentle Calming Toner Pad for Exfoliation Minimizing Pores & Blackhead Removal with PHA | Ideal for All Skin Types | Korean Skin Care 70 Pads (1 Pack)
medicube$17.074.6★
What buyers say about innisfree toner
What buyers praise and complain about, mined from review topics.What buyers love
“help keep skin clear”
“Quality Skin Care Product”
“makes my skin soft”
“Clean feeling”
“Very Hydrating”
“Worth the Money”
“easy to put on”
“Its a mild exfoliant that works well with my sensitive skin”
“It works so well”
“Gives a glow”
What buyers complain about
“Stickiness”
“Skin Irritation”
“Destroyed my skin”
“No results”
“NOT for Sensitive skin”
“My skin is extremely dry”
“NOT for dry, sensitive skin”
“the products arent the same as described”
“somehow it doesnt agree with my skin”
“Residue :”
Top return reasons
Common questions
- Is innisfree toner profitable to sell on Amazon United States?
- The niche generates $227K/yr across 8 tracked products. 90-day search growth is +3.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the innisfree toner niche?
- 3 brands and 14 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in innisfree toner?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Skin Health. The return rate is 0.7%.
- When does demand for innisfree toner peak?
- Demand peaks in Jan–Mar–Apr–May–Jun–Jul; the busiest month runs 5.9× the quietest.
- What does it cost to enter the innisfree toner niche?
- Listings span $16.53–$33.45; the average listing price is $20.90 (sweet spot $15–$100). The average incumbent carries 6,893 reviews — the moat a new listing must climb.