Innisfree Toner
FailThe top 5 brands take 100% of clicks, so Innisfree Toner is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $227K/yr574K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 14 sellers
Flapen Score
Innisfree Toner against its category
The dotted line is the Beauty & Personal Care average. Past it, Innisfree Toner is stronger. Inside it, weaker.
Market
The Innisfree Toner market on Amazon at a glance
Shoppers on Amazon United States searched for Innisfree Toner 574K times last year and spent an estimated $227K. All 3 brands take every click. Demand peaks in Jan–Mar–Apr–May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.
- Searches, last 12 months
- 574K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $227Ka year
- Peak month
- June5.9× the quietest month
- Top search term
- pha369K searches a year
02 · Price
A sale here is worth $20.90.
Listings sell for $20.90 on average, from $16.53 to $33.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $20.90 that is $26K to $31K a year per listing.
- Average price
- $20.90inside the $15 to $100 sweet spot
- Price range
- $16.53–$33.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $26K–$31K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Toners & Astringents. It carries 6,893 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Toners & Astringents
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 6,893per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Innisfree Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anua Heartleaf 77 Toner Pads Daily Exfoliating Toner Pad for Skin Texture Care with Centella & PHA Dual-Textured Pore Pads for Sensitive Skin Smooth Skin Non-Comedogenic Korean Skin Care 70 Pads
- Price
- $20.60
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 5y ago

Anua Niacinamide 5 TXA Toner Pads Daily Facial Pads for Glass Skin Under Eye Brightener with Tranexamic Acid & Pink Vitamin Hydration & Spot Care for Hyperpigmentation Korean Skin Care 60 Pads
- Price
- $20.06
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

Anua PDRN 100 Hyaluronic Acid Hydrating Dual-Textured Toner Pads Salmon DNA & Collagen Face for Glass Skin Glow & Makeup Prep Sensitive & Dry Skin Korean Skincare 6.1 fl oz 60 Count
- Price
- $20.19
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

medicube Toner Pads Zero Pore Pad Mild 2.0 | Gentle Calming Toner Pad for Exfoliation Minimizing Pores & Blackhead Removal with PHA | Ideal for All Skin Types | Korean Skin Care 70 Pads (1 Pack)
- Price
- $17.07
- Rating
- 4.6/5
- Reviews
- 2,651
- Age
- 2y ago

ANUA Azelaic Acid 10 Hyaluronic Acid Soothing Toner Pads Hydrating Facial Mask for Redness Pore & Blemish Care Quick & Easy Stretchable Formula Korean Skincare 90 Pads
- Price
- $20.56
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago
Trending
estimated 90-day click momentum
Anua PDRN 100 Hyaluronic Acid Hydrating Dual-Textured Toner Pads Salmon DNA & Collagen Face for Glass Skin Glow & Makeup Prep Sensitive & Dry Skin Korean Skincare 6.1 fl oz 60 Count
- Price
- $20.19
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

Anua Heartleaf 77 Toner Pads Daily Exfoliating Toner Pad for Skin Texture Care with Centella & PHA Dual-Textured Pore Pads for Sensitive Skin Smooth Skin Non-Comedogenic Korean Skin Care 70 Pads
- Price
- $20.60
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 5y ago

Medik8 Press and Glow Daily Exfoliating PHA Tonic with Enzyme Activator - Polyhydroxy Acid Face Toner - Gentle and Cleansing Face Tonic - 6.7 oz
- Price
- $33.45
- Rating
- 4.3/5
- Reviews
- 248
- Age
- 3y ago

Anua 8 Hyaluronic Acid Catechin Calming Pad Hydrating & Cooling Toner Pad for Face Daily Exfoliating Pad Pore Care & Even Skin Texture Makeup Prep for All Skin Types Korean Skincare 110 Pads
- Price
- $18.70
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

medicube Toner Pads Zero Pore Pad Mild 2.0 | Gentle Calming Toner Pad for Exfoliation Minimizing Pores & Blackhead Removal with PHA | Ideal for All Skin Types | Korean Skin Care 70 Pads (1 Pack)
- Price
- $17.07
- Rating
- 4.6/5
- Reviews
- 2,651
- Age
- 2y ago
Newest
by launch date
Anua 8 Hyaluronic Acid Catechin Calming Pad Hydrating & Cooling Toner Pad for Face Daily Exfoliating Pad Pore Care & Even Skin Texture Makeup Prep for All Skin Types Korean Skincare 110 Pads
- Price
- $18.70
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

Anua Niacinamide 5 TXA Toner Pads Daily Facial Pads for Glass Skin Under Eye Brightener with Tranexamic Acid & Pink Vitamin Hydration & Spot Care for Hyperpigmentation Korean Skin Care 60 Pads
- Price
- $20.06
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

Anua PDRN 100 Hyaluronic Acid Hydrating Dual-Textured Toner Pads Salmon DNA & Collagen Face for Glass Skin Glow & Makeup Prep Sensitive & Dry Skin Korean Skincare 6.1 fl oz 60 Count
- Price
- $20.19
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

ANUA Azelaic Acid 10 Hyaluronic Acid Soothing Toner Pads Hydrating Facial Mask for Redness Pore & Blemish Care Quick & Easy Stretchable Formula Korean Skincare 90 Pads
- Price
- $20.56
- Rating
- 4.5/5
- Reviews
- 4,970
- Age
- 1y ago

medicube Toner Pads Zero Pore Pad Mild 2.0 | Gentle Calming Toner Pad for Exfoliation Minimizing Pores & Blackhead Removal with PHA | Ideal for All Skin Types | Korean Skin Care 70 Pads (1 Pack)
- Price
- $17.07
- Rating
- 4.6/5
- Reviews
- 2,651
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- ANUA77%
- medicube18%
- Medik85%
Demand
Innisfree Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.9×
Search terms
Top Innisfree Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pha369K/yr
- anua pads46K/yr
- anua toner pads59K/yr
- pha exfoliant12K/yr
- medicube zero pore pad mild15K/yr
- anua heartleaf 77 clear pad7K/yr
- anua pad8K/yr
- anua exfoliating pads7K/yr
- anua 77 toner pads5K/yr
- anua toner pad6K/yr
Reviews and returns
What reviews say buyers love and hate about Innisfree Toner
We read the reviews and the return reasons for every product selling here.
“Stickiness”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Innisfree Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









