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Innisfree Powder

Fail

The top 5 products take 100% of clicks, so Innisfree Powder is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$101K/yr86K searches / yr
90-day growth
+27.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Innisfree Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, Innisfree Powder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Innisfree Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Innisfree Powder 86K times last year and spent an estimated $101K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+27.5%
Conversion, latest week
8.6%
Market size, estimated
$101Ka year
Peak month
April3.2× the quietest month
Top search term
innisfree no sebum mineral powder21K searches a year

02 · Price

A sale here is worth $13.71.

Listings sell for $13.71 on average, from $9.14 to $20.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 2,000 to 2,500 of them. At $13.71 that is $27K to $34K a year per listing.

Average price
$13.71under the $15 to $100 sweet spot
Price range
$9.14–$20.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
2,000–2,500
Revenue per listing a year
$27K–$34K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Face. It carries 1,584 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Face
Average rating
3.53 starsAmazon United States average 4.42 stars
Average reviews
1,584per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Innisfree Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 224%
  • Brand 36%

Demand

Innisfree Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Innisfree Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • innisfree no sebum mineral powder21K/yr
  • innisfree powder21K/yr
  • korean powder foundation12K/yr
  • innisfree no sebum powder6K/yr
  • innisfree setting powder5K/yr
  • innisfree powder no sebum4K/yr
  • zero sebum powder6K/yr
  • etude powder4K/yr
  • zero sebum3K/yr
  • etude zero sebum powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Innisfree Powder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
1.8%of orders come back
“Didnt do anything”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Innisfree Powder questions

Answered from the same tracked data.