Is innisfree powder profitable to sell on Amazon United States?

The niche generates $101K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Skip it (46/100).

How competitive is the innisfree powder niche?

3 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in innisfree powder?

Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Suitability Oily Skin. The return rate is 1.8%.

When does demand for innisfree powder peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.2× the quietest.

What does it cost to enter the innisfree powder niche?

Listings span $9.14–$20.48; the average listing price is $13.71 (sweet spot $15–$100). The average incumbent carries 1,584 reviews — the moat a new listing must climb.

innisfree powder

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Good$13.71

avg listing price — sweet spot $15–$100

Growth

Good+27.5%

90-day search growth — must beat 0% to launch

Review moat

Okay1,583.5

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$9.14–$20.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$101K

$101K/yr · 86K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, innisfree powder is a $101K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

innisfree powder market data

Units sold / yr: 8K–10K; avg 2,000–2,500/product
Revenue / yr: $110K–$137K; units × avg price
Conversion rate: 8.6%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

innisfree70%
ETUDE24%
LANEIGE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×

Open Trend

Top innisfree powder search terms

innisfree no sebum mineral powder21K/yr +45.7%9.0% conv.
innisfree powder21K/yr +15.8%6.7% conv.
korean powder foundation12K/yr +6.9%0.2% conv.
innisfree no sebum powder6K/yr +77.0%8.8% conv.
innisfree setting powder5K/yr +24.5%8.9% conv.
innisfree powder no sebum4K/yr +56.1%10.0% conv.
zero sebum powder6K/yr +6.9%13.2% conv.
etude powder4K/yr +34.3%4.5% conv.
zero sebum3K/yr +19.1%14.7% conv.
etude zero sebum powder3K/yr +31.4%13.2% conv.

All search terms

Top innisfree powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent

innisfree$13.074.4★780 rev

ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)

ETUDE$9.144.4★3,367 rev

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging

LANEIGE$20.484.3★2,186 rev

innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish

innisfree$12.161.0★1 rev

Newest

by launch date

innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish

innisfree$12.161 rev

2mo ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging

LANEIGE$20.482,186 rev

1y ago

innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent

innisfree$13.07780 rev

2y ago

ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)

ETUDE$9.143,367 rev

4y ago

What buyers say about innisfree powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“This powder is great”

Suitability Combination Skin11%

“smooths out my skin beautifully”

Suitability Oily Skin9%

“Great for oily skin”

Soft Feel6%

“It softens my face”

Durability6%

“Lasts all day”

Brightness/Shine/Glow5%

“It leaves my skin with a beautiful glow”

Oily/Greasy4%

“This is SOOO GOOD LIKE my skin is so oily”

Value For Money4%

“it's much more affordable”

Weight Light4%

“Not heavy and makes an incredible visual difference”

Advertised Vs Actual Product3%

“which is exactly what I was looking for”

What buyers complain about

Functionality-Overall11%

“Didnt do anything”

Oily/Greasy10%

“This made my skin extremely oily”

Suitability Oily Skin8%

“I have extremely oily skin”

Value For Money7%

“Overpriced and underwhelmed”

Moist/Dry6%

“it felt dry”

Size-Overall6%

“Too small”

Color5%

“the white cast is insane”

Product Condition5%

“the puff inside was used”

Ease Of Use4%

“Can barely get it out of the container”

Brightness/Shine/Glow4%

“am constantly battling excess shine”

Top return reasons

Functionality-Overall18%

Advertised Vs Actual Product15%

Product Condition11%

Moist/Dry7%

Value For Money6%

Texture/Consistency-Overall6%