Is innbeauty project profitable to sell on Amazon United States?

The niche generates $670K/yr across 10 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the innbeauty project niche?

1 brands and 100 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in innbeauty project?

Top complaints mined from reviews: Value For Money, Motor Power, Advertised Vs Actual Product. The return rate is 1.0%.

When does demand for innbeauty project peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the innbeauty project niche?

Listings span $32.93–$63.54; the average listing price is $47.29 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.

innbeauty project

Worth a look

Shows a thin review moat (80 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible80

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Incredible$32.93–$63.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$47.29

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$670K

$670K/yr · 219K searches

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, innbeauty project is a $670K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

innbeauty project market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $378K–$473K; units × avg price
Conversion rate: 6.5%
Avg BSR: #458
Page quality: 0%
Prime: 100%
Sponsored: 20%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Innbeauty Project100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top innbeauty project search terms

innbeauty67K/yr +24.5%4.7% conv.
inn beauty32K/yr +18.0%4.4% conv.
innbeauty project21K/yr +14.1%3.1% conv.
innbeauty extreme cream eye24K/yr -16.1%9.2% conv.
inn beauty extreme eye cream15K/yr -9.1%9.2% conv.
extreme cream eye12K/yr -22.4%7.0% conv.
extreme eye cream9K/yr +26.7%7.3% conv.
inbeauty8K/yr -18.4%3.9% conv.
innbeauty eye cream6K/yr +18.7%5.1% conv.
bright and tight eye cream8K/yr -41.4%5.7% conv.

All search terms

Top innbeauty project products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innbeauty Project Extreme Cream Eye Firming & Contouring Eye Cream with Peptides & Botanicals Refillable 0.5 OZ (15ml)

Innbeauty Project$49.274.2★86 rev

Innbeauty Project Extreme Cream Refillable Firming & Lifting Moisturizer Bio-Retinol Alternative + Peptides for Wrinkles 1.7 OZ (50ml)

Innbeauty Project$48.174.5★190 rev

Innbeauty Project Bright & Tight Eye Cream with Vitamin C & Peptides for Dark Circles & Firming 0.5 OZ (15ml)

Innbeauty Project$43.654.0★135 rev

INNBEAUTY PROJECT Mineral Sun Glow Broad Spectrum Sunscreen SPF 43 PA+++ with Peptides Medium Tint 1.7 OZ (50ml)

Innbeauty Project$32.934.5★44 rev

INNBEAUTY Project Elastic Skin Firming & Plumping Growth Factor Serum with Copper Peptides 1 OZ (30ml)

Innbeauty Project$49.994.5★31 rev

Newest

by launch date

INNBEAUTY PROJECT Pro C Serum Vitamin C Complex Helps with Dark Spots Anti-Aging Fragrance Free

Innbeauty Project$63.544 rev

3mo ago

INNBEAUTY Project Skin Prep Brightening & Exfoliating Pads with Glycolic Acid 45 Pads

Innbeauty Project$55.227 rev

6mo ago

INNBEAUTY Project Elastic Skin Firming & Plumping Growth Factor Serum with Copper Peptides 1 OZ (30ml)

Innbeauty Project$49.9931 rev

7mo ago

Innbeauty Project Extreme Cream Anti-Aging Firming & Lifting Moisturizer Refill with Peptides & Bio-Retinol Alternative REFILL 1.7 OZ (50ml)

Innbeauty Project$41.76190 rev

7mo ago

INNBEAUTY Project Lifted & Luminous Travel Skincare Holiday Gift Set Extreme Cream & Extreme Cream Eye for Firming Lifting Hydrating

Innbeauty Project$45.1527 rev

10mo ago

What buyers say about innbeauty project

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry20%

“it moisturizes very nicely”

Quality-Overall13%

“Great chemistry”

Soft Feel7%

“It goes on super smooth”

Value For Money7%

“This is one of the best out there for the price point”

Suitability Dry Skin6%

“I have dry, sensitive skin and my face loves it so far”

Suitability Combination Skin6%

“Makes your face glow, highly recommend”

Advertised Vs Actual Product4%

“Seems to work”

Brightness/Shine/Glow4%

“Subtle glow”

Efficiency4%

“Works for face also”

Absorbency3%

“It absorbs well”

What buyers complain about

Value For Money11%

“A total waste of money”

Motor Power10%

“PUMP broken”

Advertised Vs Actual Product6%

“False advertising through shrinkflation”

Thickness6%

“Its very thick”

Skin Health4%

“its very expensive to not work well for my skin”

Size-Overall4%

“The glass bottle is large”

Dispensing Mechanism3%

“you cant try a product you cant get out of a dispenser”

Texture/Consistency-Overall3%

“turns cakey like”

Functionality-Overall3%

“Doesnt work”

Coverage3%

“gives very little coverage”

Top return reasons

Motor Power37%

Color8%

Advertised Vs Actual Product6%

Functionality-Overall6%

Dispensing Mechanism5%

Moist/Dry5%

Product Condition5%

Size-Overall3%

Value For Money3%

Smell2%

Common questions

Is innbeauty project profitable to sell on Amazon United States?: The niche generates $670K/yr across 10 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the innbeauty project niche?: 1 brands and 100 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in innbeauty project?: Top complaints mined from reviews: Value For Money, Motor Power, Advertised Vs Actual Product. The return rate is 1.0%.
When does demand for innbeauty project peak?: Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the innbeauty project niche?: Listings span $32.93–$63.54; the average listing price is $47.29 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.