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Ingrown Hair Treatment

Pass

Ingrown Hair Treatment scores 65 out of 100, a Pass. Shoppers spend an estimated $2.4M a year here, search demand grew +22.6% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$2.4M/yr1.8M searches / yr
90-day growth
+22.6%search demand this quarter
Competition
66%top-5 click share · 16 brands · 53 sellers

Flapen Score

Ingrown Hair Treatment against its category

The dotted line is the Beauty & Personal Care average. Past it, Ingrown Hair Treatment is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ingrown Hair Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Ingrown Hair Treatment 1.8M times last year and spent an estimated $2.4M. The top 5 brands take 68% of clicks. Demand peaks in Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+22.6%
Conversion, latest week
7.3%
Market size, estimated
$2.4Ma year
Peak month
July1.9× the quietest month
Top search term
ingrown hair treatment858K searches a year

02 · Price

A sale here is worth $17.68.

Listings sell for $17.68 on average, from $8.51 to $34.78. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $17.68 that is $106K to $141K a year per listing.

Average price
$17.68inside the $15 to $100 sweet spot
Price range
$8.51–$34.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$106K–$141K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #98 within Men's. It carries 8,895 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#98in Men's
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
8,895per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ingrown Hair Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

53

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

27%

  • Brand 130%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Ingrown Hair Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Ingrown Hair Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ingrown hair treatment858K/yr
  • ingrown hair198K/yr
  • razor bumps treatment for women172K/yr
  • ingrown hair serum109K/yr
  • razor burn treatment women bikini57K/yr
  • razor bump treatment76K/yr
  • bikini line razor bump treatment35K/yr
  • ingrown hair remover34K/yr
  • razor bump37K/yr
  • ingrown hair treatment for bikini area41K/yr

Reviews and returns

What reviews say buyers love and hate about Ingrown Hair Treatment

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
24%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Barely works”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ingrown Hair Treatment questions

Answered from the same tracked data.