Is ingrown hair pads profitable to sell on Amazon United States?

The niche generates $431K/yr across 9 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +68.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the ingrown hair pads niche?

5 brands and 18 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ingrown hair pads?

Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.3%.

When does demand for ingrown hair pads peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the ingrown hair pads niche?

Listings span $14.15–$32.58; the average listing price is $21.42 (sweet spot $15–$100). The average incumbent carries 2,815 reviews — the moat a new listing must climb.

ingrown hair pads

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.42

avg listing price — sweet spot $15–$100

Price range

Great$14.15–$32.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+68.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$431K

$431K/yr · 181K searches

Review moat

Okay2,815.22

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ingrown hair pads is a $431K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ingrown hair pads market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: $321K–$428K; units × avg price
Conversion rate: 11.1%
Avg BSR: #222
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.6%
Avg brand age: 66 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

First Aid Beauty77%
BASE LABORATORIES10%
Peach Slices6%
LHOPEBK Nature4%
Fur3%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — +68.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top ingrown hair pads search terms

ingrown hair pads107K/yr +46.0%7.4% conv.
first aid beauty ingrown hair pads40K/yr +125.0%13.1% conv.
bikini bump blaster pads8K/yr +104.0%3.1% conv.
first aid ingrown hair pads8K/yr +94.8%11.4% conv.
completely bare bikini bump blaster6K/yr +98.3%2.2% conv.
ingrown hair wipes4K/yr +40.7%7.6% conv.
ingrown pads4K/yr +75.2%4.6% conv.
first aid beauty ingrown hair2K/yr +117.8%8.4% conv.
kp ingrown hair pads2K/yr +28.2%7.4% conv.

All search terms

Top ingrown hair pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

First Aid Beauty Ingrown Hair Pads Body & Face with BHA & AHA - Dermatologist-Tested Aftershave Treatment to Help Prevent Razor Bumps & Exfoliate Underarms & Bikini Area - Sensitive Skin - 28 Count

First Aid Beauty$21.214.5★5,514 rev

First Aid Beauty Ingrown Hair Pads Body & Face with BHA & AHA - Dermatologist-Tested Aftershave Treatment to Help Prevent Razor Bumps & Exfoliate Underarms & Bikini Area - Sensitive Skin - 60 Count

First Aid Beauty$32.584.5★5,514 rev

BASE LABORATORIES Ingrown Hair Treatment Pads with AHA+BHA - Razor Bump Treatment - Daily AfterShave to Help Prevent Ingrown Hairs For Men & Women - Bikini Area Underarms Neck Beard 42 Pads

BASE LABORATORIES$14.154.2★168 rev

First Aid Beauty - Ingrown Hair Pads with BHA + AHA - Aftershave Treatment Pads to Help Prevent Razor Bumps for Men & Women - Exfoliate Underarms & Bikini Area - Compostable for Daily Use - 28 Pads

First Aid Beauty$18.254.5★5,514 rev

Peach Slices - Smoothing Solution Ingrown Hair Treatment (1.69 oz) - Smooth Relieve Soften Skin - 360 Roller - BHA AHA PHA Niacinamide Licorice - Vegan & Cruelty Free - Korean Skin Care & Beauty

Peach Slices$17.454.4★2,026 rev

Newest

by launch date

First Aid Beauty - Ingrown Hair Pads with BHA + AHA - Aftershave Treatment Pads to Help Prevent Razor Bumps for Men & Women - Exfoliate Underarms & Bikini Area - Compostable for Daily Use - 28 Pads

First Aid Beauty$18.255,514 rev

today

First Aid Beauty - Ingrown Hair Pads with BHA + AHA - Aftershave Treatment Pads to Help Prevent Razor Bumps for Men & Women - Exfoliate Underarms & Bikini Area - Compostable for Daily Use - 60 Pads

First Aid Beauty$27.945,514 rev

today

First Aid Beauty Smooth Skin Body Bestsellers Set KP Bump Eraser Scrub + Ingrown Hair Pads Exfoliate Keratosis Pilaris & Help Prevent Razor Bumps Fragrance Free Sensitive Skin Safe 2-Piece Kit

First Aid Beauty$29.2810 rev

3mo ago

First Aid Beauty Ingrown Hair Pads Body & Face with BHA & AHA - Dermatologist-Tested Aftershave Treatment to Help Prevent Razor Bumps & Exfoliate Underarms & Bikini Area - Sensitive Skin - 28 Count

First Aid Beauty$21.215,514 rev

4mo ago

First Aid Beauty Ingrown Hair Pads Body & Face with BHA & AHA - Dermatologist-Tested Aftershave Treatment to Help Prevent Razor Bumps & Exfoliate Underarms & Bikini Area - Sensitive Skin - 60 Count

First Aid Beauty$32.585,514 rev

4mo ago

What buyers say about ingrown hair pads

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great quality”

Efficiency10%

“it definitely gets the job done”

Hair Growth7%

“Helped with my ingrown hairs immediately”

Allergies5%

“NO MORE irritation”

Symptom Reduction5%

“Have helped a lot with my ingrown”

Suitability Combination Skin5%

“Works great especially for sensitive skin”

Ease Of Use5%

“Easy To Use”

Value For Money5%

“Worth The Purchase”

Soft Feel5%

“They have a smooth”

Ease Of Application4%

“The application is so smooth”

What buyers complain about

Functionality-Overall27%

“No results”

Allergies12%

“the itching feeling”

Value For Money6%

“Expensive”

Smell4%

“These pads do not seem to have any added fragrance”

Symptom Reduction4%

“No results after frequent use”

Size-Overall4%

“Small”

Sensitivity-Overall2%

“Not for sensitive skin”

Hair Related2%

“My ingrown hair flattened out”

Adhesion/Stickiness2%

“Good Results, Slightly Sticky”

Moist/Dry2%

“Ive always struggled with dry”

Top return reasons

Functionality-Overall30%

Defective Material/Parts11%

Product Condition9%

Leak-Proof9%

Advertised Vs Actual Product8%

Value For Money7%

Size-Overall6%

Adhesion/Stickiness3%

Smell2%