ingrown hair oil
Worth a lookShows low returns (0.3%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$24.83avg listing price — sweet spot $15–$100
Price range
Great$10.22–$42.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$262K$262K/yr · 157K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,045.36avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ingrown hair oil is a $262K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
ingrown hair oil market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $199K–$248K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.4%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
16
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Bushbalm49%
- Her Fantasy Box13%
- BASE LABORATORIES12%
- Fur9%
- Peach Slices8%
- LHOPEBK Nature3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.1×
Top ingrown hair oil search terms
- ingrown hair oil70K/yr
- bushbalm ingrown hair oil20K/yr
- bush balm oil13K/yr
- bush balm ingrown hair oil12K/yr
- bushbalm oil9K/yr
- ingrown oil8K/yr
- ingrown hair oil for bikini area8K/yr
- oil for ingrown hair4K/yr
- pubic hair oil4K/yr
- razor bump oil3K/yr
Top ingrown hair oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bushbalm Ingrown Hair Oil - Targets Ingrown Hairs Razor Bumps and Post Shave Irritation - Soothes and Hydrates Skin 30 ml - Nude
Bushbalm$24.834.4★2,380 rev
Her Fantasy Box Renew Her | Natural Rejuvenating Yoni Oil for Dark Spots Ingrown Hair and Skin Brightening - Nourishing Moisturizing Formula for All Skin Types
Her Fantasy Box$14.434.5★4,117 rev
BASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)
BASE LABORATORIES$14.414.5★257 rev
Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL
Fur$27.344.4★411 rev
Peach Slices - Smoothing Solution Ingrown Hair Treatment (1.69 oz) - Smooth Relieve Soften Skin - 360 Roller - BHA AHA PHA Niacinamide Licorice - Vegan & Cruelty Free - Korean Skin Care & Beauty
Peach Slices$17.454.4★2,026 rev
Newest
by launch dateBASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)
BASE LABORATORIES$14.41257 rev
Bushbalm Ingrown Hair 2 Step Routine - Moisturize and Soothe - Ingrown Hair Oil (30 ml) Exfoliating Scrub (236 ml) - Watermelon Sugar - Valued at $49
Bushbalm$42.43167 rev
Bushbalm Ingrown Hair Oil - Helps Prevent and Repair Skin from Ingrown Hairs Razor Burn & Underarm Bumps - Soothe Skin from Post Shave Itchiness Irritation and Redness 30 ml - Watermelon Sugar Oil
Bushbalm$24.882,380 rev
Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL
Fur$27.34411 rev
Peach Slices - Smoothing Solution Ingrown Hair Treatment (1.69 oz) - Smooth Relieve Soften Skin - 360 Roller - BHA AHA PHA Niacinamide Licorice - Vegan & Cruelty Free - Korean Skin Care & Beauty
Peach Slices$17.452,026 rev
Trending
90-day click momentum
Ingrown Hair Treatment Oil Serum: 1.7oz Soothing After Shave Oil Prevents Ingrown Hairs for Soothes Razor Bumps Reduces Redness & Irritation for Bikini Area Legs Underarms Neck Beard & Face
LHOPEBK Nature$10.224.4★
Mi-el After Shave Oil - Beekini Oil - Sooth and Calm Skin After Shaving
Miel$29.890.0★
BASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)
BASE LABORATORIES$14.414.5★
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
Truly$29.974.5★
Bushbalm Ingrown Hair 2 Step Routine - Moisturize and Soothe - Ingrown Hair Oil (30 ml) Exfoliating Scrub (236 ml) - Watermelon Sugar - Valued at $49
Bushbalm$42.434.4★
What buyers say about ingrown hair oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Great product wrks excellent”
“it definitely gets the job done”
“keep your skin soft”
“works well even on sensitive skin”
“It has helped flatten in grown hairs”
“Worth the money spent”
“Moisturizing”
“NO MORE irritation”
“Easy To Use, Fast Absorbing, & Non-Greasy”
What buyers complain about
“No results”
“Caused a Rash”
“Weird smell”
“Overpriced”
“Its a tiny bottle”
“Leaking product”
“No results after frequent use”
“the glass tube inside broke VERY easily after day 3 unfortunately”
“very oily on my skin”
“I had a lot of unwanted hair on my face due to PCOS”
Top return reasons
Common questions
- Is ingrown hair oil profitable to sell on Amazon United States?
- The niche generates $262K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ingrown hair oil niche?
- 9 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in ingrown hair oil?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.3%.
- When does demand for ingrown hair oil peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.1× the quietest.
- What does it cost to enter the ingrown hair oil niche?
- Listings span $10.22–$42.43; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 6,045 reviews — the moat a new listing must climb.