Indigo Powder for Hair

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

+12.2%

Conversion, latest week

8.0%

Market size, estimated

$271Ka year

Peak month

June1.3× the quietest month

Top search term

indigo powder74K searches a year

Listings sell for $12.89 on average, from $6.90 to $32.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.89 that is $10K to $13K a year per listing.

Average price

$12.89under the $15 to $100 sweet spot

Price range

$6.90–$32.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

1.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #110 within Hair Coloring Products. It carries 3,088 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.4%

Average rank

#110in Hair Coloring Products

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

3,088per listing

Listings tracked

25

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months