Indian Hair Oil

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $698K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-23.9%

Conversion, latest week

4.4%

Market size, estimated

$698Ka year

Peak month

February1.7× the quietest month

Top search term

amla oil429K searches a year

Listings sell for $13.57 on average, from $6.07 to $33.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $13.57 that is $41K to $54K a year per listing.

Average price

$13.57under the $15 to $100 sweet spot

Price range

$6.07–$33.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$41K–$54K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #211 within Hair Treatment Oils. It carries 7,744 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

90%

Out of stock, average day

11.5%

Average rank

#211in Hair Treatment Oils

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

7,744per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months