in your face cream
Skip itSoft demand (-59.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible34avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$95.10avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$45.74–$122.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$135K$135K/yr · 16K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-59.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, in your face cream is a $135K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
in your face cream market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $48K–$71K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #6,366
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- IN YOUR FACE67%
- Konvalia Naturals33%
Demand
Weekly Amazon search volume, last 14 weeks — -59.2% search growth over the last 90 days.Top in your face cream search terms
- in your face cream10K/yr
- in your face2K/yr
- in your face skincare4K/yr
Top in your face cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IN YOUR FACE Cream Luxurious Anti Wrinkle Cream Deeply Hydrating Face Moisturizer with Coenzyme Q10 & Vitamin C Anti Aging Skin Care for Smoother Firmer Youthful-Looking Skin
IN YOUR FACE$122.634.5★139 rev
Konvalia Naturals IN YOUR FACE CREAM - 100% Natural Anti-Aging Face Cream - Travel Size
Konvalia Naturals$45.744.1★17 rev
Konvalia Naturals IN YOUR FACE CREAM - Anti-Aging Cream
Konvalia Naturals$122.295.0★1 rev
IN YOUR FACE Marine Pearl Cream Moisturizer Face Cream & Poreless Face Primer Hydrates Blurs Fine Lines and Wrinkles Minimizes Pores & Redness Illuminating Mineral-Infused Day Cream 2 oz
IN YOUR FACE$111.733.6★6 rev
In Your Face Vitamin C Serum Hydrating & Brightening Vitamin C Face Serum with Hyaluronic Acid Shiitake Mushroom Jojoba Oil & MSM Anti Aging Skin Care for Dark Spots Wrinkles & Fine Lines 1oz
IN YOUR FACE$75.484.5★26 rev
Newest
by launch dateIN YOUR FACE Marine Pearl Cream Moisturizer Face Cream & Poreless Face Primer Hydrates Blurs Fine Lines and Wrinkles Minimizes Pores & Redness Illuminating Mineral-Infused Day Cream 2 oz
IN YOUR FACE$111.736 rev
In Your Face Vitamin C Serum Hydrating & Brightening Vitamin C Face Serum with Hyaluronic Acid Shiitake Mushroom Jojoba Oil & MSM Anti Aging Skin Care for Dark Spots Wrinkles & Fine Lines 1oz
IN YOUR FACE$75.4826 rev
IN YOUR FACE Caffeine Lift Eye Cream Anti Aging - Caffeine Eye Cream for Dark Circles - Lightweight & Hydrating Formula with Niacinamide Matcha Vitamins A C D E & K - Vegan & Cruelty-Free
IN YOUR FACE$92.7115 rev
IN YOUR FACE Cream Luxurious Anti Wrinkle Cream Deeply Hydrating Face Moisturizer with Coenzyme Q10 & Vitamin C Anti Aging Skin Care for Smoother Firmer Youthful-Looking Skin
IN YOUR FACE$122.63139 rev
Konvalia Naturals IN YOUR FACE CREAM - 100% Natural Anti-Aging Face Cream - Travel Size
Konvalia Naturals$45.7417 rev
Trending
90-day click momentumIN YOUR FACE Marine Pearl Cream Moisturizer Face Cream & Poreless Face Primer Hydrates Blurs Fine Lines and Wrinkles Minimizes Pores & Redness Illuminating Mineral-Infused Day Cream 2 oz
IN YOUR FACE$111.733.6★
Konvalia Naturals IN YOUR FACE CREAM - Anti-Aging Cream
Konvalia Naturals$122.295.0★
Konvalia Naturals IN YOUR FACE CREAM - 100% Natural Anti-Aging Face Cream - Travel Size
Konvalia Naturals$45.744.1★
IN YOUR FACE Cream Luxurious Anti Wrinkle Cream Deeply Hydrating Face Moisturizer with Coenzyme Q10 & Vitamin C Anti Aging Skin Care for Smoother Firmer Youthful-Looking Skin
IN YOUR FACE$122.634.5★
In Your Face Vitamin C Serum Hydrating & Brightening Vitamin C Face Serum with Hyaluronic Acid Shiitake Mushroom Jojoba Oil & MSM Anti Aging Skin Care for Dark Spots Wrinkles & Fine Lines 1oz
IN YOUR FACE$75.484.5★
What buyers say about in your face cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very silky”
“Worth every Penny”
Top return reasons
Common questions
- Is in your face cream profitable to sell on Amazon United States?
- The niche generates $135K/yr across 6 tracked products. 90-day search growth is -59.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the in your face cream niche?
- 2 brands and 2 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the in your face cream niche?
- Listings span $45.74–$122.63; the average listing price is $95.10 (sweet spot $15–$100). The average incumbent carries 34 reviews — the moat a new listing must climb.