In Shower Body Lotion
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so In Shower Body Lotion is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $1.8M/yr993K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 48 sellers
Flapen Score
In Shower Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, In Shower Body Lotion is stronger. Inside it, weaker.
Market
The In Shower Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for In Shower Body Lotion 993K times last year and spent an estimated $1.8M. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 993K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 993K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $1.8Ma year
- Peak month
- January2.6× the quietest month
- Top search term
- in shower body lotion239K searches a year
02 · Price
A sale here is worth $15.73.
Listings sell for $15.73 on average, from $7.59 to $33.44. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $15.73 that is $126K to $157K a year per listing.
- Average price
- $15.73inside the $15 to $100 sweet spot
- Price range
- $7.59–$33.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $126K–$157K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Lotions. It carries 7,728 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #121in Lotions
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 7,728per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top In Shower Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NIVEA Nourishing In Shower Lotion Water Activated In Shower Moisturizer for Dry to Very Dry Skin 13.5 FL OZ Bottle
- Price
- $7.62
- Rating
- 4.6/5
- Reviews
- 14,632
- Age
- 12y ago

NIVEA Cocoa Butter In Shower Lotion Water Activated In Shower Moisturizer for Dry Skin to Very Dry Skin 13.5 FL OZ Bottle
- Price
- $7.59
- Rating
- 4.6/5
- Reviews
- 13,824
- Age
- 10y ago

Jergens Wet Skin Body Lotion with Coconut Oil In Shower Lotion for Dry Skin Fast-Absorbing Non-Sticky Dermatologist Tested 10 Ounce
- Price
- $8.73
- Rating
- 4.7/5
- Reviews
- 8,677
- Age
- 11y ago

Curel Hydra Therapy In Shower Lotion Itch Defense Body Moisturizer with Advanced Ceramide Complex Vitamin E & Oatmeal Extract 12 Oz
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 10y ago

Jergens Wet Skin Body Moisturizer with Shea Butter Oil Pure Shea Butter In Shower Bod Lotion Moisturizer for Dry Skin Fast-Absorbing Non-Sticky Dermatologist Tested 10 Oz
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 4,879
- Age
- 8y ago
Trending
estimated 90-day click momentum
NIVEA Nourishing In Shower Lotion Water Activated In Shower Moisturizer for Dry to Very Dry Skin 13.5 FL OZ Bottle
- Price
- $7.62
- Rating
- 4.6/5
- Reviews
- 14,632
- Age
- 12y ago

HANNI Splash Salve In-Shower Moisture Treatment for Dry Skin Hydrating Body Moisturizer with Shea Butter Coconut Oil & Jojoba 250 mL / 8.8 oz
- Price
- $33.44
- Rating
- 4.4/5
- Reviews
- 804
- Age
- 2y ago

Jergens Natural Glow In Shower Lotion Self Tanner for Fair to Medium Skin Tone Sunless Tanning Wet Skin Lotion for Gradual Flawless Color 7.5 Ounce (Packaging May Vary)
- Price
- $10.40
- Rating
- 4.3/5
- Reviews
- 12,984
- Age
- 9y ago

Curel Hydra Therapy In Shower Lotion Itch Defense Body Moisturizer with Advanced Ceramide Complex Vitamin E & Oatmeal Extract 12 Oz
- Price
- $14.59
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 10y ago

Jergens Natural Glow In Shower Lotion Self Tanner for Medium to Deep Skin Tone Sunless Tanning Wet Skin Lotion for Gradual Flawless Color 7.5 Ounce (Packaging May Vary)
- Price
- $10.20
- Rating
- 4.3/5
- Reviews
- 12,984
- Age
- 9y ago
Newest
by launch date
Curel Hydra Therapy In Shower Lotion Wet Skin Moisturizer for Dry or Extra-dry Skin with Advanced Ceramide Complex 12 Oz Pack of 2
- Price
- $22.15
- Rating
- 4.7/5
- Reviews
- 9,585
- Age
- 2y ago

HANNI Splash Salve In-Shower Moisture Treatment for Dry Skin Hydrating Body Moisturizer with Shea Butter Coconut Oil & Jojoba 250 mL / 8.8 oz
- Price
- $33.44
- Rating
- 4.4/5
- Reviews
- 804
- Age
- 2y ago

Jergens Wet Skin Body Moisturizer with Coconut Oil In Shower Lotion for Dry Skin Fast-Absorbing Non-Sticky Dermatologist Tested 10 Oz Pack of 3
- Price
- $22.46
- Rating
- 4.8/5
- Reviews
- 1,193
- Age
- 5y ago

Jergens Wet Skin Body Moisturizer with Shea Butter Oil Pure Shea Butter In Shower Bod Lotion Moisturizer for Dry Skin Fast-Absorbing Non-Sticky Dermatologist Tested 10 Oz
- Price
- $9.99
- Rating
- 4.7/5
- Reviews
- 4,879
- Age
- 8y ago

Curel Hydra Therapy Itch Defense Moisturizer Wet Skin Lotion with Advanced Ceramide Complex Vitamin E & Oatmeal Extract Helps to Repair Moisture Barrier 12 Oz
- Price
- $16.92
- Rating
- 4.7/5
- Reviews
- 6,504
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- NIVEA60%
- Jergens23%
- Curel15%
- HANNI2%
Demand
In Shower Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.6×
Search terms
Top In Shower Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- in shower body lotion239K/yr
- shower lotion131K/yr
- in shower lotion101K/yr
- nivea in shower body lotion84K/yr
- in shower moisturizer73K/yr
- jergens wet skin moisturizer64K/yr
- curel hydrotherapy wet skin moisturizer56K/yr
- nivea shower lotion44K/yr
- wet skin moisturizer24K/yr
- olay in shower body lotion36K/yr
Reviews and returns
What reviews say buyers love and hate about In Shower Body Lotion
We read the reviews and the return reasons for every product selling here.
“Strange smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common In Shower Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









