Skip to content

In Shower Body Lotion

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so In Shower Body Lotion is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$1.8M/yr993K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
76%top-5 click share · 4 brands · 48 sellers

Flapen Score

In Shower Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, In Shower Body Lotion is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The In Shower Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for In Shower Body Lotion 993K times last year and spent an estimated $1.8M. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 993K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
993K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
11.7%
Market size, estimated
$1.8Ma year
Peak month
January2.6× the quietest month
Top search term
in shower body lotion239K searches a year

02 · Price

A sale here is worth $15.73.

Listings sell for $15.73 on average, from $7.59 to $33.44. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $15.73 that is $126K to $157K a year per listing.

Average price
$15.73inside the $15 to $100 sweet spot
Price range
$7.59–$33.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
$126K–$157K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Lotions. It carries 7,728 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Lotions
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
7,728per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top In Shower Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 223%
  • Brand 315%
  • Brand 42%

Demand

In Shower Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.6×

Search terms

Top In Shower Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • in shower body lotion239K/yr
  • shower lotion131K/yr
  • in shower lotion101K/yr
  • nivea in shower body lotion84K/yr
  • in shower moisturizer73K/yr
  • jergens wet skin moisturizer64K/yr
  • curel hydrotherapy wet skin moisturizer56K/yr
  • nivea shower lotion44K/yr
  • wet skin moisturizer24K/yr
  • olay in shower body lotion36K/yr

Reviews and returns

What reviews say buyers love and hate about In Shower Body Lotion

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Smell”
0.4%of orders come back
“Strange smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common In Shower Body Lotion questions

Answered from the same tracked data.