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Impress Press on Nails Short Christmas

Fail

The top 5 brands take 100% of clicks, so Impress Press on Nails Short Christmas is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$84K/yr356K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
16%top-5 click share · 2 brands · 85 sellers

Flapen Score

Impress Press on Nails Short Christmas against its category

The dotted line is the Beauty & Personal Care average. Past it, Impress Press on Nails Short Christmas is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impress Press on Nails Short Christmas market on Amazon at a glance

Shoppers on Amazon United States searched for Impress Press on Nails Short Christmas 356K times last year and spent an estimated $84K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
356K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
2.7%
Market size, estimated
$84Ka year
Peak month
December2.8× the quietest month
Top search term
impress press on nails medium100K searches a year

02 · Price

A sale here is worth $8.67.

Listings sell for $8.67 on average, from $4.83 to $12.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $8.67 that is $0 to $867 a year per listing.

Average price
$8.67under the $15 to $100 sweet spot
Price range
$4.83–$12.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$867
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #445 within False Nails & Accessories. It carries 1,209 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
95%
Out of stock, average day
9.4%
Average rank
#445in False Nails & Accessories
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
1,209per listing
Listings tracked
116

04 · Newcomers

25 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
25Amazon's first-year sales bar
Average brand age
19 months

Products

Top Impress Press on Nails Short Christmas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

2 flat

Sellers

85

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

16%

Top 20: 46%

Open market

0%

  • Brand 180%
  • Brand 220%
  • Open — no brand owns it (0%)

Demand

Impress Press on Nails Short Christmas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Impress Press on Nails Short Christmas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • impress press on nails medium100K/yr
  • fx impress nails short54K/yr
  • impress nails medium44K/yr
  • impress press on nails almond19K/yr
  • impress nails no glue18K/yr
  • impress french tip press on nails14K/yr
  • impress almond press on nails10K/yr
  • impress press-on nails10K/yr
  • impress nails pink8K/yr
  • impress nails long9K/yr

Reviews and returns

What reviews say buyers love and hate about Impress Press on Nails Short Christmas

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
17%of negative reviews mention “Durability”
1.2%of orders come back
“Did not last”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Impress Press on Nails Short Christmas questions

Answered from the same tracked data.