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Impress Mini Nails for Kids

Fail

The top 5 brands take 100% of clicks, so Impress Mini Nails for Kids is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$112K/yr364K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
57%top-5 click share · 5 brands · 44 sellers

Flapen Score

Impress Mini Nails for Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Impress Mini Nails for Kids is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impress Mini Nails for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Impress Mini Nails for Kids 364K times last year and spent an estimated $112K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
4.0%
Market size, estimated
$112Ka year
Peak month
December3.8× the quietest month
Top search term
impress mini nails for girls120K searches a year

02 · Price

A sale here is worth $7.57.

Listings sell for $7.57 on average, from $5.47 to $12.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $7.57 that is $2K to $4K a year per listing.

Average price
$7.57under the $15 to $100 sweet spot
Price range
$5.47–$12.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #516 within False Nails & Accessories. It carries 472 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
96%
Out of stock, average day
23.3%
Average rank
#516in False Nails & Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
472per listing
Listings tracked
26

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Impress Mini Nails for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

0%

  • Brand 177%
  • Brand 216%
  • Brand 35%
  • Brand 41%
  • Brand 51%

Demand

Impress Mini Nails for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Impress Mini Nails for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • impress mini nails for girls120K/yr
  • pressies nails olive and june kids13K/yr
  • impress mini56K/yr
  • mini impress nails for kids25K/yr
  • olive and june press on nails kids14K/yr
  • olive and june kids press on nails11K/yr
  • impress kids press on nails16K/yr
  • impress mini nails23K/yr
  • kiss mini press on nails for kids20K/yr
  • kiss impress mini nails for kids15K/yr

Reviews and returns

What reviews say buyers love and hate about Impress Mini Nails for Kids

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
0.9%of orders come back
“falls off”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Impress Mini Nails for Kids questions

Answered from the same tracked data.