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Imari Perfume By Avon

Fail

The top 5 brands take 100% of clicks, so Imari Perfume By Avon is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$72K/yr59K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
83%top-5 click share · 3 brands · 30 sellers

Flapen Score

Imari Perfume By Avon against its category

The dotted line is the Beauty & Personal Care average. Past it, Imari Perfume By Avon is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Imari Perfume By Avon market on Amazon at a glance

Shoppers on Amazon United States searched for Imari Perfume By Avon 59K times last year and spent an estimated $72K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
4.7%
Market size, estimated
$72Ka year
Peak month
December1.7× the quietest month
Top search term
imari perfume by avon35K searches a year

02 · Price

A sale here is worth $25.93.

Listings sell for $25.93 on average, from $10.59 to $42.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.93 that is $0 to $3K a year per listing.

Average price
$25.93inside the $15 to $100 sweet spot
Price range
$10.59–$42.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #641 within Women's. It carries 965 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
36%
Out of stock, average day
27.1%
Average rank
#641in Women's
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
965per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Imari Perfume By Avon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 240%
  • Brand 33%
  • Open — no brand owns it (0%)

Demand

Imari Perfume By Avon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Imari Perfume By Avon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • imari perfume by avon35K/yr
  • imari8K/yr
  • imari perfume8K/yr
  • avon imari5K/yr
  • avon imari perfume4K/yr

Reviews and returns

What reviews say buyers love and hate about Imari Perfume By Avon

We read the reviews and the return reasons for every product selling here.

76%of positive reviews mention “Smell”
48%of negative reviews mention “Smell”
0.1%of orders come back
“No lasting scent”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Imari Perfume By Avon questions

Answered from the same tracked data.