Is image sunscreen profitable to sell on Amazon United States?

The niche generates $215K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the image sunscreen niche?

1 brands and 3 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in image sunscreen?

Top complaints mined from reviews: Value For Money, Weight Heavy, Oily/Greasy. The return rate is 1.1%.

When does demand for image sunscreen peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.

What does it cost to enter the image sunscreen niche?

Listings span $25.78–$52.56; the average listing price is $42.13 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.

image sunscreen

Worth a look

Shows a sweet-spot price point ($42.13 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Avg price

Incredible$42.13

avg listing price — sweet spot $15–$100

Price range

Incredible$25.78–$52.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,055.88

avg incumbent reviews — the moat a new listing must climb

Growth

Good+36.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$215K

$215K/yr · 48K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, image sunscreen is a $215K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

image sunscreen market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: $211K–$253K; units × avg price
Conversion rate: 10.6%
Avg BSR: #2,052
Page quality: 0%
Prime: 100%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

IMAGE Skincare100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Open Trend

Top image sunscreen search terms

image skincare sunscreen26K/yr +46.4%11.5% conv.
image sunscreen15K/yr +22.6%8.6% conv.
image tinted moisturizer spf 305K/yr +24.6%12.8% conv.
image sunscreen spf 50 face3K/yr +34.8%13.1% conv.

All search terms

Top image sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IMAGE Skincare PREVENTION+ Daily Ultimate Protection Moisturizer SPF 50 Face Sunscreen Lotion Zinc Oxide Blendable with No White Cast 3.2 oz

IMAGE Skincare$44.284.6★3,261 rev

IMAGE Skincare PREVENTION+ Daily Tinted Moisturizer SPF 30 Sunscreen No White Cast Amazon Exclusive 3.2oz

IMAGE Skincare$44.234.4★2,031 rev

IMAGE Skincare PREVENTION+ Daily Matte Moisturizer SPF 30 Zinc Oxide Mattifying Face Sunscreen Lotion Amazon Exclusive 3.2 oz

IMAGE Skincare$47.434.7★2,830 rev

IMAGE Skincare DAILY PREVENTION Ultra Defense Moisturizer SPF 50 Broad Spectrum Sunscreen Fragrance Free 2.6 Ounces

IMAGE Skincare$52.474.5★80 rev

IMAGE Skincare DAILY PREVENTION Pure Mineral Tinted Moisturizer SPF 30 Broad Spectrum Sunscreen 2.6 Ounces

IMAGE Skincare$52.564.5★76 rev

Newest

by launch date

IMAGE Skincare DAILY PREVENTION Ultra Defense Moisturizer SPF 50 Broad Spectrum Sunscreen Fragrance Free 2.6 Ounces

IMAGE Skincare$52.4780 rev

10mo ago

IMAGE Skincare DAILY PREVENTION Pure Mineral Tinted Moisturizer SPF 30 Broad Spectrum Sunscreen 1 Ounce Travel Size

IMAGE Skincare$25.8376 rev

10mo ago

IMAGE Skincare DAILY PREVENTION Ultra Defense Moisturizer SPF 50 Broad Spectrum Sunscreen Fragrance Free 1 Ounce Travel Size

IMAGE Skincare$25.7880 rev

10mo ago

IMAGE Skincare DAILY PREVENTION Protect & Refresh Mist SPF 40 Broad Spectrum Sunscreen Spray 3.4 Fl Oz

IMAGE Skincare$44.4213 rev

1y ago

IMAGE Skincare PREVENTION+ Daily Tinted Moisturizer SPF 30 Sunscreen No White Cast Amazon Exclusive 3.2oz

IMAGE Skincare$44.232,031 rev

4y ago

What buyers say about image sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Nice & Moisturizing quality ingredients”

Moist/Dry9%

“Great Moisturizer”

Color9%

“the color is perfect”

Suitability Combination Skin9%

“blends well with my skin tone”

Brightness/Shine/Glow6%

“gives it a pretty glow”

Weight Light5%

“Not too heavy”

Smell4%

“It doesn't have scent to irritate my colleague desk”

Protection4%

“it also didnt trigger any breakouts on my skin”

Material Quality3%

“So much better than gross foundation”

Suitability Oily Skin3%

“It is not greasy either”

What buyers complain about

Value For Money10%

“overall I do think it's very expensive”

Weight Heavy10%

“this particular item feels too ouly almost heavy”

Oily/Greasy8%

“I didnt like that it is quite greasy”

Allergies7%

“Unfortunately I had an allergic reaction”

Residue7%

“Odd little lint type particles left on face”

Suitability Dry Skin6%

“This moisturizer wasnt a great match for my skin”

Suitability Oily Skin4%

“If you have oily skin I would pass”

Moist/Dry4%

“This moisturizer wasnt a great match for my skin”

Brightness/Shine/Glow2%

“You know the areas you dont want to be shiny shine nice and bright”

Protection2%

“I know it's near scientifically impossible to get a 50 SPF level of protection without there being a somewhat heavy layer to keep it in place on the skin”

Top return reasons

Advertised Vs Actual Product16%

Moist/Dry13%

Color7%

Oily/Greasy7%

Value For Money6%

Smell6%

Coverage5%

Product Condition5%

Texture/Consistency-Overall5%

Skin Health4%

Common questions

Is image sunscreen profitable to sell on Amazon United States?: The niche generates $215K/yr across 8 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the image sunscreen niche?: 1 brands and 3 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in image sunscreen?: Top complaints mined from reviews: Value For Money, Weight Heavy, Oily/Greasy. The return rate is 1.1%.
When does demand for image sunscreen peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.
What does it cost to enter the image sunscreen niche?: Listings span $25.78–$52.56; the average listing price is $42.13 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.

image sunscreen

image sunscreen market data

Competition & brand share

Demand & seasonality

Top image sunscreen search terms

Top image sunscreen products on Amazon

Top sellers

Newest

Trending

What buyers say about image sunscreen

What buyers love

What buyers complain about

Top return reasons

Common questions

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