Illuminating Primer

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $750K a year.

Searches, last 12 months

633K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

4.5%

Market size, estimated

$750Ka year

Peak month

July12.8× the quietest month

Top search term

saie glowy super gel258K searches a year

Listings sell for $26.36 on average, from $10.35 to $51.90. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $26.36 that is $40K to $53K a year per listing.

Average price

$26.36inside the $15 to $100 sweet spot

Price range

$10.35–$51.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$40K–$53K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Face. It carries 5,246 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#33in Face

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

5,246per listing

Listings tracked

16

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

55 months