Is illiyoon sunscreen profitable to sell on Amazon United States?

The niche generates $51K/yr across 47 tracked products. 14 of 15 products launched in the last 360 days are still selling. 90-day search growth is +51.6%. Flapen's verdict: Worth a look (61/100).

How competitive is the illiyoon sunscreen niche?

35 brands and 173 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in illiyoon sunscreen?

Top complaints mined from reviews: Allergies, Smell, Color. The return rate is 0.9%.

What does it cost to enter the illiyoon sunscreen niche?

Listings span $10.77–$54.62; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 2,262 reviews — the moat a new listing must climb.

illiyoon sunscreen

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Price range

Great$10.77–$54.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.25

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Growth

Good+51.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,261.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$51K

$51K/yr · 113K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, illiyoon sunscreen is a $51K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

illiyoon sunscreen market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 2.5%
Avg BSR: #740
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 5.6%
Avg brand age: 47 months
Avg seller age: 127 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

173

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

38%

Top 20: 77%

Open market

53%

SKIN100411%
TONYMOLY8%
HARUHARU8%
ROUND LAB7%
ANUA6%
Derma B6%

Top illiyoon sunscreen search terms

illiyoon sunscreen10K/yr +113.9%1.9% conv.
skintific sunscreen9K/yr +161.1%0.4% conv.
korean sunscreen pa++++8K/yr +125.0%2.9% conv.
bloqueador coreano12K/yr -10.8%2.1% conv.
green tea sunscreen9K/yr +89.0%2.7% conv.
sun milk7K/yr +51.7%1.8% conv.
hada labo sunscreen7K/yr -2.8%2.8% conv.
mineral korean sunscreen5K/yr +78.2%1.8% conv.
nineless sunscreen5K/yr -32.3%0.5% conv.
ingu sunscreen3K/yr +604.2%0.3% conv.

All search terms

Top illiyoon sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.174.5★1,043 rev

TONYMOLY Green Tea Korean Sunscreen SPF 50+ PA++++ No White Cast Lightweight Face Sunscreen for All Skin Tones Hydrating with Niacinamide Panthenol & Hyaluronic Acid 1.69 fl oz

TONYMOLY$16.714.5★703 rev

Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen 1.69fl.oz - Velvet Finish No White Cast Hydrating Moisturizing Korean Skin Care Vegan Clean Beauty

HARUHARU$14.434.6★6,227 rev

Derma B Everyday Sun Block Large Size Sunscreen SPF50+ PA++++ 6.71 Fl Oz 200ml Fast-Absorbing Lightweight SPF Moisturizer Facial Body Non-Sticky for Dewy Skin Korean Protection Lotion

Derma B$17.294.6★1,770 rev

mixsoon Bean Sunscreen-Lightweight Airy Texture SPF 50 No Pilling Korean Sunscreen for Face No White Cast Non-Sticky Stocking Stuffers 50ml / 1.69 fl.oz. Korean Glass Skin Care (Bean 1.69)

mixsoon$16.144.6★3,115 rev

Newest

by launch date

Japanese Gokujyun UV Gel Sunscreen SPF50+ 90g 6-in-1 for Face and Body

Generic$20.945 rev

3mo ago

Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.

Illiyoon$20.72190 rev

6mo ago

Relief Sun Organic Korean sunscreen SPF50+ PA++++ Riceand Probiotics | Korean Skin Care Solution for All Skin TypesNourishing Skin Protection and UV Def1PCS)

RELIEF SUN$18.71721 rev

7mo ago

SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum UV Korean Sunscreen SPF 50 Centella Sunscreen Travel Essentials Sunscreen with Hyaluronic Acid No White Cast Korean Skin Care 1.69 fl.oz / 50ml

SKIN1004$18.171,043 rev

8mo ago

ROUND LAB Birch Juice Moisturizing UV LOCK SPF 45 Broadspectrum 1+1 (2-pack) Hydrating Lotion-like Lightweight Glow Sunscreen for Sensitive Skin No White Cast Fragrance-Free Korean Sunscreen

ROUND LAB$32.242,310 rev

10mo ago

What buyers say about illiyoon sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Super hydrating”

Suitability Combination Skin11%

“Great for sensitive skin”

Quality-Overall8%

“Excellent Product”

Weight Light6%

“Lightweight and Easy to Use”

Soft Feel6%

“Silky Smooth”

Suitability Dry Skin4%

“Good for dry skin”

Brightness/Shine/Glow4%

“It shines well”

Smell4%

“Fragrance free”

Texture/Consistency-Overall3%

“Good consistency”

Suitability Oily Skin3%

“Doesn't make me oily”

What buyers complain about

Allergies9%

“Skin irritation”

Smell9%

“Awful smell”

Color6%

“Very pale”

Oily/Greasy6%

“VERY greasy”

Skin Health4%

“burns with my usual skin care”

Moist/Dry3%

“Not super hydrating”

Sensitivity-Overall3%

“BURNs my eyes”

Suitability Oily Skin3%

“Not for oily skin”

Value For Money3%

“Expensive”

Size-Overall3%

“Too Small”

Top return reasons

Advertised Vs Actual Product15%

Oily/Greasy8%

Smell7%

Value For Money7%

Functionality-Overall5%

Ingredients-Overall5%

Texture/Consistency-Overall4%

Size-Overall4%

Color4%